Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
There is growing interest in the port economy in all its facets from the business world, political decision-making and scientific research. In a constantly evolving port environment, pertinent questions arise every day, concerning aspects of financing infrastructure and operations, competitiveness… Meer
Originally published in 1962, this book was a study of British agricultural policy since the Second World War during a period which saw the adoption of a comprehensive system of agricultural support which stood in marked contrast to the free trade policy adhered to previously… Meer
Originally published in 1962, this book was a study of British agricultural policy since the Second World War – during a period which saw the adoption of a comprehensive system of agricultural support which stood in marked contrast to the free trade policy adhered to previously… Meer
On Vocation explores the transformative journey of aligning one's passion and purpose with their profession to create meaningful impact. Instead of a career guide, this book is more of a blueprint for aligning personal values with professional endeavours in a way that fosters resilience, innovation… Meer
This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate… Meer
Presents 50 fun, creative, and cost-effective fundraising strategies from schools across the country and includes savvy organizing tips, guidance on ethical issues, and advice for avoiding mishaps. Meer
A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's… Meer
How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground… Meer
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines… Meer
USA TODAY BESTSELLER | WALL STREET JOURNAL BESTSELLER Discover the official story of In-N-Out Burger––how three generations have created a thriving, family-owned company, why its fans are so wildly loyal, and what led to its explosive growth and evolution into an iconic part of American culture––as… Meer
Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. Meer
Top financial advisors agree: your ability to succeed depends on how well equipped you are to navigate any market condition. Uncover the thirteen universal lessons for success guaranteed to advance your career. Meer
The Charismatic Leader: 21 Skills for Connecting with People unveils John Maxwell's roadmap to more impactful leadership through the power of charisma. Meer
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets. Meer
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results. Meer
Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth. Meer
Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books