Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today's empowered, tech-savvy… Meer
This book uncovers the latest techniques of information systems analysis, design and development used for managerial decision-making. It cogently deals with a variety of topics such as decision support systems, executive information systems, artificial intelligence (AI) and expert systems, data… Meer
With the apparel industry contributing to almost 33 percent of the country’s exports, textile and garment manufacturing plays a vital role in the country’ economy. This book records the existing and emerging sustainability standards in the apparel industry and outlines the supply chain of the… Meer
FinTech and Financial Inclusion is a comprehensive edited volume exploring the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development… Meer
What's stopping you from doing the best work of your life? People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant… Meer
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and… Meer
In Find Your Extraordinary , Jessica Herrin shows that you don't need to have it all to live an extraordinary life - you need to have what matters most to you. What if you could, with a little effort, live an extraordinary life?… Meer
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age… Meer
***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the… Meer
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as… Meer
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as… Meer
Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet… Meer
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or… Meer
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits… Meer
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth… Meer
Selfishness and greed have been our tools of survival from the very beginning, ever since our earliest forebears climbed down from the trees and set off across the savannah in search of God. Evolution has given us an instinct that is as crucial to our survival as fear or sex but, in the third… Meer
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal… Meer
Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America… Meer
Dana Thomas's Deluxe: How Luxury Lost its Lustre goes deep inside the workings of today's world of profit margins and market share to discover the real meaning of 'luxury' . Fashion may be fabulous, but what's the true price of luxury?… Meer
In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British Empire to the present… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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