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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Meer
The systematic analyses and application of wisdom to professional pursuits has been extremely elusive. This book aims to integrate the insights of some of the field's most respected thinkers to further our understanding of its essential characteristics, consider how it might be practically applied, and explore how it might be developed. Meer
Improving service and profits should be the constant aim of the operation side of any company. Beatriz Muñoz-Seca and Josep Riverola uncover the role of knowledge and problem solving as the cornerstones of the improvement process. Meer
Knowledge management is crucial to organizational learning, innovation and success within organizations. This second edition of the successful knowledge management reader provides a core source of key theoretical thinkers in the field and presents the most up-to-date leading-edge articles that explore emerging trends. Meer
Knowledge management is crucial to organizational learning, innovation and success within organizations. This second edition of the successful knowledge management reader provides a core source of key theoretical thinkers in the field and presents the most up-to-date leading-edge articles that explore emerging trends. Meer
Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. Meer
In the global financial crisis, the need to develop a new kind of economy with a closer relation between ethics and economics has become an important challenge to the international society. Meer
This volume takes a hard look at the soft practice of corporate governance. It grew out of a series of contributions from the Third ISBEE World Congress on Business Ethics that took place on July 2004 in Melbourne. Meer
Based on the book by New York Times bestselling author Donald Miller, this guided planner allows you to identify your mission, plot your course, and become the hero of your story. Meer
Managing environmental contamination requires decision makers to weigh eXlstmg risks against the potential effects of implementing environmental policies - considering both the benefits and disruptions that may result from different actions. Meer
The book discusses a new approach to the classification problem following the decision support orientation of multicriteria decision aid. The book reviews the existing research on the development of classification methods, investigating the corresponding model development procedures, and providing a thorough analysis of their performance both in experimental situations and real-world problems from the field of finance. Meer
This is the state–of–the–art, international handbook for a field of inquiry that is still emergent and yet occupies a central position in contemporary management and organization theory. Meer
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