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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer
Praise for
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Meer
This book covers the wide area of developmental physiology of the intestine: changes in the structure and function of the gut during perinatal period and weaning in mammals, role of nutrients (in particular colostrum and milk), neuroendocrine function of the intestine, intestinal motility, secretion and absorption and their neurohormonal regulation, novel knowledge on gut metabolism, and the structural and functional expression of circadian variability in the gut. Meer
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. Meer
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson."
– Willis Turner, CSE President, Sales and Marketing Executives International, Inc. Meer
This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer
QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. Meer
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on. Meer
HOW TO SELL TO AN IDIOT
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer
A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Meer
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology
What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Meer
This is one of the most thoughtful books on branding I?ve come across. Most such books are either quickly–crafted "how–to" books or academic tomes over–burdened with references. Meer
This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long–term business relationships. Meer
Now––America′s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America′s best known and most successful businesses, such as Sears, Spiegel, L. Meer
This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer
The Professional′s Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. Meer
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