In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer
A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Meer
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer
From a leader in nonprofit marketing, a hands–on guide to the best practices in doing marketing for your organization.
In today′s challenging economic climate, every nonprofit organization needs an organization–wide commitment to a comprehensive marketing strategy that increases awareness and support. Meer
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Meer
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. Meer
A complete guide to succeeding in today′s burgeoning seminar business––from developing a program and market testing, to pricing, promotion, advertising, and more! Meer
Marketing is all about ideas. And
Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially. Meer
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. Meer
This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer
Praise for Exceptional Selling
"Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Meer
Praise for Heavy Hitter Sales Wisdom
"Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. Meer
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer
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