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Chris Hackley

Marketing

PaperbackEngels9781412911498 19-3-2009

An unrivalled and entertaining introduction to the essentials of critical theory in marketing Meer

73,36

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Service Leadership

PaperbackEngels9781412913751 13-12-2005

Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. Meer

239,22

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Ethics in Public Relations

GebondenEngels9781412917971 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Meer

239,22

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The SAGE Handbook of Advertising

GebondenEngels9781412918862 24-10-2007

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. Meer

234,70

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International Marketing

PaperbackEngels9781408009239 25-2-2011

Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces. Meer

132,51

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Marketing Essentials

PaperbackEngels9781408073681 19-2-2013

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Meer

99,63

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

263,97

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G. Foxall

Understanding Consumer Choice

gebondenEngels9781403914927 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

128,33

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Applying Qualitative Methods to Marketing Management Research

gebondenEngels9781403916600 16-12-2003

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer

128,33

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Dan S Kennedy

The Ultimate Marketing Plan

PaperbackEngels9781440511844 18-5-2011

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. Meer

21,86

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Hilary (Author) Pullen

Online Marketing for Your Craft Business

PaperbackEngels9781446304891 26-9-2014

Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. Meer

23,25

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The Perception of Quality

paperbackEngels9781447170402 23-8-2016

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. Meer

120,99

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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292433219 7-2-2023

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

110,14

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Marketing: Real People, Real Choices plus Pearson MyLab Marketing with Pearson eText [Global Edition]

paperbackEngels9781292434544 15-11-2022

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

112,54

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

64,66

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,63

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LH Hayes

Marketing in Foodservice Operations, 1st Edition

paperbackEngels9781394208333 19-9-2024

120,62

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Cheryl Nakata

Beyond Hofstede

paperbackEngels9781349300471 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

128,33

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PR- A Persuasive Industry?

paperbackEngels9781349302208 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

51,94

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I. Buckingham

Brand Champions

paperbackEngels9781349305919 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

64,66

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