Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 47 van 12.283 resultaten
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Gebonden EN22-08-20149781138794382
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the… Meer
€ 252,65
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Paperback EN12-12-20169781138832206
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies… Meer
€ 93,16
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Paperback EN23-04-20159781138879447
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive… Meer
€ 91,70
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Gebonden EN16-11-20159781138903708
Non-value adding activities are otherwise known as ‘waste’ in the lean construction lexicon. The aim of this collection is to build a common understanding of the role and contribution of value-adding activities in achieving stipulated objectives and continuous improvement in construction projects… Meer
€ 276,06
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Paperback EN05-12-20169781138940529
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to… Meer
€ 119,50
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Gebonden EN25-02-20169781138945944
Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise… Meer
€ 252,65
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Paperback EN23-07-20159781138946651
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile… Meer
€ 72,68
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Gebonden EN01-09-20159781138962897
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice… Meer
€ 425,31
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Paperback EN26-11-20159781138966130
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production… Meer
€ 75,61
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Paperback EN28-02-20169781138971684
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike… Meer
€ 75,61
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Paperback EN31-08-20069781402046933
This book offers a coherent view on agri-food supply chains by discussing the possibilities and limitations of quantifying performance, risks and investments in the agri-food chain. A wide variety of approaches was used to analyze the complex systems of agri-food supply chains and develop… Meer
€ 180,99
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Gebonden EN31-05-20039781402071515
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers… Meer
€ 240,99
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Gebonden EN31-01-20049781402077401
Enhancing Procurement Practices is organised around four main points: -overview and analysis of procurement principles, -practical approach to drafting of solicitation and contract documents, -conduct of procurement procedures, -overview of the e-procurement arena… Meer
€ 240,99
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Gebonden EN19-12-20039781403919045
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic… Meer
€ 122,99
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Gebonden EN20-12-20069781403974709
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to… Meer
€ 61,99
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Gebonden EN27-04-20069781403998682
The third-party logistics industry is a growing field. This is the first practical handbook to support managers in the creation and negotiation of logistics contracts from the legal and economic perspective… Meer
€ 122,99
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Gebonden EN28-06-20129781409434375
After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before… Meer
€ 153,15
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Paperback EN24-05-20159781484202609
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment… Meer
€ 72,99
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Paperback EN24-12-20149781484205273
The Profitable Supply Chain: A Practitioner's Guide provides a first-principles approach to understanding the drivers of today’s successful supply chains, covering everything from inventory and demand management to network planning to technology-driven improvements in efficient supply chain… Meer
€ 60,99
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Paperback EN31-08-20199781484251454
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins… Meer
€ 54,99
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