Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reserveer nu

Key Account Management and Planning
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Alles = verkopen

Alles = verkopen leert je hoe je de juiste sfeer creëert om een deal te sluiten, en hoe je uitgroeit tot een verkoper die zelfs de meest veeleisende klant tevreden stelt.
€ 29,95

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 525 van 11.958 resultaten
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Paperback EN27-01-20119780415620406
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches… Meer
€ 75,57
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Paperback EN13-08-20129780415626392
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term… Meer
€ 75,57
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Gebonden EN18-06-20129780415628907
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives… Meer
€ 252,54
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Gebonden EN06-12-20129780415633574
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile… Meer
€ 252,54
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Gebonden EN27-11-20129780415641135
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and… Meer
€ 252,54
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Gebonden EN31-07-20139780415662093
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost… Meer
€ 258,73
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Paperback EN25-06-20129780415663588
Events such as Trafigura's illegal dumping of toxic waste in Côte d’Ivoire and BP's environmentally disastrous oil spill in the Gulf of Mexico have highlighted ethical issues in international business at a time when business leaders, academics and business schools were reflecting on their own… Meer
€ 129,69
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Paperback EN20-10-20119780415677288
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work… Meer
€ 117,99
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Gebonden EN01-05-20149780415705059
As globalization has brought about new concerns and responsibilities for business, particularly in the realm of human rights, many multinational corporations (MNC) operating in Asia have argued that such rights are the responsibility of government… Meer
€ 258,73
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Gebonden EN23-09-20159780415711708
The products of mining are everywhere – if it wasn’t grown, it was mined or drilled. But the mining industry has a chequered past. Pollution, human rights abuses, and corruption have tarnished the reputation of the industry across the globe… Meer
€ 258,73
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Paperback EN04-12-20149780415714723
Job loss is one of the most important issues in the capitalist world today: endless reports document the increasing scale of unemployment. This title, first published in 1982, adopted a new approach to the geography of job loss, to assess why redundancy happens and where… Meer
€ 62,41
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Gebonden EN06-02-20159780415721455
Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR – ethical management cannot, and should not, be divorced from effective… Meer
€ 425,14
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Gebonden EN11-11-20139780415723824
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues… Meer
€ 252,54
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Gebonden EN18-09-20149780415730877
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging… Meer
€ 252,54
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Gebonden EN24-03-20149780415737241
After the financial collapse of 2008 and the bailing out of banks in the US and the UK, the long-term viability of the neoliberal doctrine has come under new scrutiny. The elimination of regulatory control, the financialization of the economy including the growth of increasingly complex financial… Meer
€ 252,54
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Gebonden EN06-03-20149780415740562
Given the increased social and environmental problems in China, this book looks into the social and environmental disclosure practices of socially responsible Chinese listed firms by constructing a stakeholder-driven, three-dimensional, disclosure index… Meer
€ 78,91
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Gebonden EN29-05-20149780415740876
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment… Meer
€ 252,54
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Paperback EN11-11-20139780415745932
Economics and moral philosophy have in recent years been considered to be distinct and separate fields. However, behavioural economics has started to reconcile various aspects of morality and economics, which has offered new conceptual opportunities to advance economics ethics and business ethics… Meer
€ 75,57
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Paperback EN21-03-20149780415752138
This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on… Meer
€ 37,55
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Paperback EN21-03-20149780415752169
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group… Meer
€ 75,57
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