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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783031370960 3-1-2024
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319144351 25-3-2015
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.  Meer
90,99
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gebondenEngels9783319057347 16-9-2014
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent.  Meer
120,99
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gebondenEngels9783031234552 11-1-2023
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias.  Meer
55,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319602189 19-10-2017
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale.  Meer
159,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030857714 4-12-2022
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.  Meer
47,35
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paperbackDuits9783031331251 1-5-2023
Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen.  Meer
79,49
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031520624 28-2-2025
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage.  Meer
49,79
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paperbackEngels9783319071930 26-6-2014
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies.  Meer
120,99
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gebondenEngels9783319084398 2-9-2014
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124230 8-12-2014
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319367699 23-8-2016
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity.  Meer
60,99
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gebondenEngels9783319124629 24-3-2015
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better.  Meer
60,99
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paperbackEngels9783319373621 23-8-2016
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.  Meer
240,99
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gebondenEngels9783319071145 16-6-2014
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319597003 23-6-2017
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319098548 31-10-2014
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319365848 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen

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