Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN30-04-20199781138061927
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN23-05-20179781138063860
Have you ever asked yourself what gives comfort to someone who demands and accepts a bribe, sells drugs or commits professional crimes for money? The majority of these people are not wealthy, and they accept small amounts of money every day from their victims… Meer
€ 99,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-01-20179781138178847
Through the personal stories of managers running global business, this book takes an inside look into the dilemmas of managers who are asked to make profits ethically according to the dictates of their company's ethics code… Meer
€ 255,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-03-20179781138180635
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures… Meer
€ 151,34
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Paperback EN21-09-20179781138181656
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize… Meer
€ 76,16
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Paperback EN24-08-20179781138188921
Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a… Meer
€ 93,51
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Paperback EN04-08-20169781138206014
Even if we don’t realise it, most of us are now familiar with the idea of ‘emotional labour’; that ‘service with a smile’ which everyone from cabin crew to restaurant or call centre staff is expected to give, irrespective of what they actually feel or think… Meer
€ 90,62
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Gebonden EN21-12-20219781138210592
Governance and Business Models for Sustainable Capitalism touches upon many of the central themes of today’s debate on business and society. In particular, it brings attention to a recurrent tension between efficiency, innovation, and productivity on the one hand, and fairness, equity, and… Meer
€ 255,76
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Gebonden EN13-12-20189781138210608
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN10-10-20179781138213777
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled… Meer
€ 304,60
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Paperback EN12-08-20169781138219304
Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. The trouble is, of course, that they are hidden from us… Meer
€ 71,82
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Paperback EN11-11-20169781138255180
One of the most significant techniques to which companies and organizations have turned to improve service delivery and reduce costs has been outsourcing. Over the last 10 years, almost any process has been successfully outsourced… Meer
€ 84,84
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Paperback EN11-11-20169781138255609
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television… Meer
€ 86,90
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Paperback EN11-11-20169781138255623
Over 20 years ago Philip Sadler, then head of a leading British business school, wrote Managerial Leadership in the Post-Industrial Society. In it he predicted that business would experience the most radical transformation since the Industrial Revolution of the 19th century… Meer
€ 86,90
Levertijd ± 11 werkdagen
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Paperback EN09-05-20199781138240438
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors… Meer
€ 76,16
Levertijd ± 11 werkdagen
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Paperback EN09-09-20169781138247802
As one of the ’learned’ professions requiring advanced learning and high principles, law enjoys a special standing in society. In return for its status and rank, the legal profession is expected to exhibit the highest levels of honesty, trust and morality, the very values which underpin the legal… Meer
€ 84,84
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Paperback EN11-10-20169781138249165
Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error… Meer
€ 84,84
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Paperback EN09-09-20169781138249967
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our… Meer
€ 90,62
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-03-20179781138263277
Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone… Meer
€ 68,93
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Gratis verzonden
Paperback EN26-10-20169781138272682
For almost every organization in the future, both public and private sector, identity management presents both significant opportunities and risks. Successfully managed, it will allow everyone to access products and services that are tailored to their needs and their behaviours… Meer
€ 90,62
Levertijd ± 11 werkdagen
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