Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN01-04-20259781394254057
Sell with Soul, Succeed with Ease, and Stay True to You Selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling®, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success… Meer
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Paperback EN08-02-20059781412905718
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management… Meer
€ 230,19
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Paperback EN13-12-20059781412913751
The purpose of this book is to provide a comprehensive theoretical framework as well as practical strategies—not just for survival but for a true search for excellence in the uncertain and ever-changing world of customer service management… Meer
€ 272,28
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Gebonden EN24-10-20079781412918862
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from… Meer
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Paperback EN13-12-20119781412987240
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
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Paperback EN31-01-19959780070523760
Part I: Opening.Client Needs.Positioning Product/Idea.Objections and Resolutions of Objections.Closing/Action Step.Follow-Up.Part II: The Six Critical Skills.Presence.Relating.Questioning.Listening.Positioning Product.Checking.How the Six Critical Skills Work Together… Meer
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Gebonden EN16-10-20069780071476034
One hour: that's all the reading time you'll need to master one of the 15 essential sales topics outlined in The Ultimate Sales Training Workshop. Just pick your subject, then read the hands-on guide for that chapter and additional reading materials for salespeople… Meer
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Paperback EN16-10-20119780071745574
The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets… Meer
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Gebonden EN16-12-20119780071771214
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Innovative strategies for building and managing the supply chain using Lean and the Theory of Constraints (TOC)… Meer
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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers… Meer
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Paperback EN13-10-20119780132544702
“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for… Meer
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Paperback EN25-08-20099780136027164
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer
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Paperback EN22-09-20209780190081485
The discipline of strategy has become more relevant than ever in addressing the increasingly diverse array of complex, ambiguous problems that confront business managers every day. However, what strategy means, and the skills organizations look for in high performers have evolved greatly… Meer
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Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
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Gebonden EN25-11-19999780333753439
With the relaxation of capital controls in a large number of developed and developing countries and the globalization of capital markets, economies of emerging markets have attracted a great deal of attention… Meer
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Gebonden EN24-08-20219780367340995
A capacity for learning, adapting, and changing is an important facet of organizational resilience. What is involved in generative organizational change? Is it an event, a process, or constantly ongoing? What makes organizational change "good" for the organization?… Meer
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Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption… Meer
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Gebonden EN23-11-20229780367434823
Drawing on contributions from more than thirty scholars and experts in the field, this book examines the role of business as an enabler, as an inhibitor, and ultimately as a co-actor in global sustainability transformations expected over the next few decades… Meer
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Paperback EN23-11-20229780367434830
Drawing on contributions from more than thirty scholars and experts in the field, this book examines the role of business as an enabler, as an inhibitor, and ultimately as a co-actor in global sustainability transformations expected over the next few decades… Meer
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Gebonden EN24-03-20209780367445560
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse… Meer
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