Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN01-01-20189781337406499
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain activity… Meer
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Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”?… Meer
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Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise… Meer
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A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain science There’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your… Meer
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Must-know concepts and smart strategies for every step of a sale—from the new Business Essentials Series for busy professionals The focus of sales always seems to be on the ultimate goal of closing deals, which makes it easy to overlook the crucial steps that come before, during, and after the sale… Meer
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Gebonden EN25-06-20269781350273559
An exploration of the strategies used by Chinese children’s publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to… Meer
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Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and… Meer
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All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism… Meer
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This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems. Demonstrates the strategic relevance of managing supply chains and supply networks to organizational performance and to a range of business functions… Meer
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Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'. Meer
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