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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

34,06

Verwachte levertijd ongeveer 11 werkdagen

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Viral Marketing

PaperbackEngels9780195527988 3-10-2013

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. Meer

27,73

Verwachte levertijd ongeveer 11 werkdagen

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

18,98

Verwachte levertijd ongeveer 8 werkdagen

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,38

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Katherine Kawamoto Mark David Tim Cummins

E-book - epubContract and Commercial Management (e-book)

e-bookEngels9789087539726 29-11-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

Direct te downloaden

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Jane Chittenden Tim Cummins

E-book - epubFundamentals of contract and commercial management (e-book)

e-bookEngels220 blz.9789087538118 26-9-2013

This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life. Meer

45,73

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Ted Dinsmore

Partnering with Microsoft

PaperbackEngels9780123954923 6-10-2005

75,58

Verwachte levertijd ongeveer 11 werkdagen

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

40,40

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Mark Davies

Understanding Marketing

PaperbackEngels9780134904672 26-9-1997

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Meer

54,30

Verwachte levertijd ongeveer 8 werkdagen

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

Verwachte levertijd ongeveer 9 werkdagen

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Advertising

GebondenEngels9780190625887 28-9-2017

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer

68,55

Verwachte levertijd ongeveer 11 werkdagen

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Sonia Massari

Transdisciplinary Case Studies on Design for Food and Sustainability

PaperbackEngels9780128178218 29-4-2021

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Meer

241,-

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Case Studies in the Beer Sector

PaperbackEngels9780128177341 8-9-2020

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. Meer

211,-

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Debasis Bagchi

Nutraceutical and Functional Food Regulations in the United States and around the World

PaperbackEngels9780128164679 11-6-2019

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. Meer

185,80

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Practical Guide to Comparative Advertising

PaperbackEngels9780128054710 26-11-2018

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Meer

106,54

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,22

Verwachte levertijd ongeveer 8 werkdagen

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Herb Sorensen

Inside the Mind of the Shopper

PaperbackEngels9780134308920 3-11-2016

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Meer

44,14

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Florence V. Dunkel

Incorporating Cultures' Role in the Food and Agricultural Sciences

PaperbackEngels9780128039557 31-8-2017

Incorporating Cultures' Role in the Food and Agricultural Sciences addresses the practical needs of the professors, administrators and students who often face challenges of working together with Indigenous peoples with whom they have no prior experience. Meer

106,54

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Statistical Methods in Food and Consumer Research

GebondenEngels9780123737168 1-12-2008

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. Meer

125,80

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AI-selling - AI in het verkoopteam

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Telling is not selling - De kunst van een deal sluiten

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