Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 90 van 12.283 resultaten
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Gebonden EN30-05-20259783031846120
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the… Meer
€ 191,19
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Gebonden EN06-05-20259783031880513
This book presents selected contributions from the Fourth International Scientific-Practical Conference (IS PC 2024), held on October 10–11, 2024, organized by… Meer
€ 235,09
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Gebonden EN05-05-20269783031880551
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 240,85
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Gebonden EN06-10-20269783031880742
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer
€ 220,59
Levertijd ± 9 werkdagen
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Paperback EN27-05-20259783031882012
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… Meer
€ 44,88
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Gebonden EN15-06-20259783031889172
This book includes in-depth discussions on practical aspects of digitalisation of a supply chains and covers a vary array of actionable digitisation tools. The academic literature points to a serious lack of precision in the scope that the digitalisation of business processes should address… Meer
€ 191,19
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Gebonden EN17-07-20259783031904967
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions… Meer
€ 103,41
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Paperback EN16-07-20269783031911859
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to… Meer
€ 113,42
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Gebonden EN02-09-20259783031924088
This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry… Meer
€ 196,19
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Gebonden EN25-07-20259783031934049
This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer
€ 52,20
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Gebonden EN22-08-20259783031962462
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across… Meer
€ 191,19
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Gebonden EN03-07-20259783031969294
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer
€ 191,19
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Gebonden EN15-05-20269783031994692
This book offers comprehensive strategies for developing sustainable business systems with a focus on green supply chain management and energy management. Designed for business professionals, researchers, and policymakers, it provides actionable insights into creating eco-friendly supply chains and… Meer
€ 336,99
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Gebonden EN05-05-20269783032158673
This book offers a roadmap for designing and managing agile organisations that can thrive in the tech-driven, turbulent landscape of 21st-century despite the ongoing permacrisis. It regenerates mindsets by challenging the dominant management practices, which are based on 20th-century theories and… Meer
€ 132,99
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Gebonden EN05-05-20269783032162830
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025… Meer
€ 375,77
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Gebonden EN01-07-20269783032175298
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to… Meer
€ 41,28
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Gebonden EN31-07-20269783032175335
This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu… Meer
€ 264,99
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Gebonden EN29-05-20269783032199461
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France… Meer
€ 240,99
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Gebonden EN19-05-20269783032200860
This book, titled "Research on the Sustainable Development of Agricultural Waste Power Generation Supply Chain," focuses on examining contemporary trends, challenges, and the significance of sustainable development in the management and energy generation from agricultural waste… Meer
€ 195,87
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Paperback EN15-05-20269783032225634
This book systematically reviews XAI techniques and introduces how these XAI techniques can be systematically applied to SCM, including methodology, system architecture, and applications. Relevant references, examples, or cases are also used as supporting evidence… Meer
€ 68,45
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