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Rubriek: Marketing

paperback Engels20169783319386140 29-10-2016
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20199783030100759 4-1-2019
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
€ 78,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20189783030101008 25-12-2018
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes.  Meer
€ 240,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20209783030361259 11-3-2020
​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
€ 396,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031475146 15-12-2023
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 40,14
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€ 47,97
(MB) CB:0/0 MB:0 BS:99
gebonden Engels20179783319511269 28-9-2017
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.  Meer
€ 220,59
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€ 49,39
(MB) CB:0/0 MB:0 BS:99
paperback Engels20169783319369433 29-10-2016
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319369457 1-11-2016
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20269781917391610 2-4-2026
€ 14,99
Levertijd ongeveer 8 werkdagen
paperback Engels20169783319373270 22-10-2016
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319373621 23-8-2016
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.  Meer
€ 240,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 157,56
Levertijd ongeveer 16 werkdagen | Gratis verzonden
€ 81,20
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20149783319090085 15-10-2014
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large.  Meer
€ 120,99
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paperback Engels20169783319370569 23-8-2016
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.  Meer
€ 60,99
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paperback Engels20169783319378725 27-8-2016
This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform—with emphasis on the strategies and building blocks for deployment and advancement.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 52,95
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