Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20149783319042886 16-6-2014
This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the convergence of back and front offices; second, placing the client as a…  Meer
€ 120,99
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Gebonden Engels20149783319051819 11-11-2014
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences…  Meer
€ 144,99
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Gebonden Engels20159783319085142 31-8-2015
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management…  Meer
€ 180,99
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Paperback Engels20149783319099903 26-9-2014
The objective of this report is to examine the extent to which countries in Latin America and the Caribbean participate in global value chains and what are the drivers of such participation. Production processes have been increasingly fragmented worldwide…  Meer
€ 60,99
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Gebonden Engels20149783319109626 1-12-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice…  Meer
€ 120,99
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Gebonden Engels20149783319111001 2-12-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice…  Meer
€ 120,99
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Gebonden Engels20149783319114897 3-12-2014
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and…  Meer
€ 156,99
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Gebonden Engels20149783319117607 5-11-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice…  Meer
€ 60,99
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Gebonden Engels20159783319169361 13-7-2015
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management…  Meer
€ 180,99
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Gebonden Engels20159783319170459 1-6-2015
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing…  Meer
€ 180,99
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Gebonden Engels20159783319170480 8-5-2015
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international…  Meer
€ 120,99
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Paperback Engels20159783319178578 25-6-2015
In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of organization, their target groups…  Meer
€ 60,99
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Paperback Engels20159783319181783 1-6-2015
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed…  Meer
€ 60,99
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Paperback Engels20159783319201818 12-6-2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics…  Meer
€ 120,99
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Gebonden Engels20159783319210612 7-9-2015
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience…  Meer
€ 60,99
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Paperback Engels20159783319231433 14-8-2015
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions…  Meer
€ 58,60
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Gebonden Engels20159783319256023 2-12-2015
This book develops a comprehensive framework for creating sustainable new business approaches on a massive scale. It relates the power of entrepreneurship, investment and technology to four areas in which progress is urgently needed to get out of the world’s current impasse…  Meer
€ 60,99
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Paperback Engels20159783319270296 16-12-2015
This book constitutes revised selected papers from the 10 th International Conference on Web Information Systems and Technologies, WEBIST 2014, held in Barcelona, Spain, April 2014, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and…  Meer
€ 60,99
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Gebonden Engels20169783319275277 3-3-2016
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and…  Meer
€ 180,99
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Gebonden Engels20169783319277974 18-8-2016
This book highlights innovative solutions together with various techniques and methods that can help support the manufacturing sector to excel in economic, social, and environmental terms in networked business environments…  Meer
€ 180,99
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