Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden Engels20259781041022879 16-12-2025
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.  Meer
€ 263,94
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Gebonden Engels20269781041024361 14-4-2026
The debate on the necessity of government interventions in economic activities has been well documented in the literature of developmental macroeconomics. This book examines whether fiscal and monetary policies combined with good governance result in better economic growth and price stabilization…  Meer
€ 263,94
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Gebonden Engels20259781041026020 26-10-2025
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis…  Meer
€ 263,94
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Paperback Engels20259781041033127 5-9-2025
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers.  Meer
€ 51,44
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20269781041037262 22-1-2026
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face.  Meer
€ 263,94
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Gebonden Engels20259781041038061 19-10-2025
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable…  Meer
€ 263,94
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269781041039860 29-6-2026
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend…  Meer
€ 62,14
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Paperback Engels20269781041044086 22-1-2026
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face.  Meer
€ 68,25
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781041047780 2-10-2025
There is growing interest in the port economy in all its facets from the business world, political decision-making and scientific research. In a constantly evolving port environment, pertinent questions arise every day, concerning aspects of financing infrastructure and operations, competitiveness…  Meer
€ 86,60
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Paperback Engels20269781041062462 10-8-2026
Originally published in 1962, this book was a study of British agricultural policy since the Second World War – during a period which saw the adoption of a comprehensive system of agricultural support which stood in marked contrast to the free trade policy adhered to previously…  Meer
€ 49,91
Levertijd ongeveer 16 werkdagen
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Paperback Engels20269781041072003 6-9-2026
This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate…  Meer
€ 49,91
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Paperback Engels20269781041075929 19-7-2026
Ethics in the Modern Business Environment explores the evolving role of ethics in modern day’s dynamic business landscape and interconnected complexities. It covers a wide range of areas, from real-world high-profile scandals to the drivers behind sustainable efforts and the exceptional rise of…  Meer
€ 72,84
Levertijd ongeveer 11 werkdagen
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Paperback Engels20259781041077909 12-12-2025
In Smart Parts Pricing , pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, price setting, price implementation, price…  Meer
€ 62,14
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Paperback Engels20249781032733913 20-12-2024
Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.  Meer
€ 34,62
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259781032743356 24-6-2025
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently…  Meer
€ 283,83
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20259781032782614 31-3-2025
Corporate governance has become central to corporate reporting and management as businesses face growing pressure to address their responsibilities in sustainability and corporate accountability. This book offers a clear, accessible guide to the regulations, laws, and best practices essential for…  Meer
€ 322,05
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Gebonden Engels20259781032782683 12-2-2025
Providing a practical and accessible introduction to a complex yet essential area, Business Sustainability Framework enables readers to integrate sustainability reporting from business and accounting perspectives…  Meer
€ 263,94
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Paperback Engels20259781032192352 29-9-2025
This book explores the intricacies of digital assets, with a historical, technical and financial introduction. It considers the changing role of central banking and monetary economics in the upcoming era…  Meer
€ 74,37
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Gebonden Engels20249781032201573 12-3-2024
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.  Meer
€ 263,94
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Gebonden Engels20229781032204611 18-10-2022
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.  Meer
€ 224,19
Levertijd ongeveer 16 werkdagen
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