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Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20259781032887968 18-7-2025
This volume provides a thorough examination of the drivers of recent innovations in the financial sector. The book's distinctive feature lies in its unique integration of two subjects of particular relevance in the fields of finance and banking: Environmental, Social and Governance (ESG) policies…  Meer
€ 263,94
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Paperback Engels20249781032891774 13-12-2024
This textbook book elaborates on the basic understanding and application of statistical tests and data analysis using hypothetical datasets and SPSS version 22.0. It presents step-by-step processes and to-the-point interpretation for quick assimilation and comprehension.  Meer
€ 62,14
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Paperback Engels20269781032892450 21-6-2026
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world…  Meer
€ 74,37
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Paperback Engels20269781032900421 2-7-2026
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organisation…  Meer
€ 78,95
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Paperback Engels20259781032902265 17-11-2025
The UK's High Streets are at a tipping point: 13,500 businesses close each year, mirroring trends in the US and parts of Europe.  Meer
€ 57,55
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Gebonden Engels20259781032902395 29-9-2025
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.  Meer
€ 86,60
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Gebonden Engels20249781032907185 16-12-2024
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.  Meer
€ 263,94
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Gebonden Engels20259781032909912 31-3-2025
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and…  Meer
€ 263,94
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Paperback Engels20269781032909974 22-6-2026
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational…  Meer
€ 74,37
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Paperback Engels20269781032708263 21-5-2026
This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizational behavior management. The chapters in this book were originally published in the Journal of Organizational Behavior Management.  Meer
€ 71,31
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Gebonden Engels20259781032712987 26-6-2025
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.  Meer
€ 263,94
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Gebonden Engels20249781032713472 6-11-2024
This book is a comprehensive guide to alternative financing methods, offering insights into emerging trends, the role of FinTech, and the intersection of finance with sustainability, innovation, and entrepreneurship…  Meer
€ 263,94
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Paperback Engels20259781032731322 27-3-2025
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the…  Meer
€ 68,25
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Gebonden Engels20259781032731346 27-3-2025
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the…  Meer
€ 263,94
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Gebonden Engels20269781032740966 21-4-2026
Many leading investment institutions, including asset managers, pension funds and insurance companies, have made commitments to sustainable investment or to the delivery of sustainability goals alongside their investment objectives…  Meer
€ 263,94
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Paperback Engels20259781032753959 1-8-2025
Realising Good Growth is a practical and purposeful guidebook for leaders wishing to take a different path on a journey towards collective purpose and a better world, where profit is not the destination, just one of the sturdy pillars that supports the journey…  Meer
€ 52,96
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Paperback Engels20269781032761053 22-6-2026
This book helps make sense of the emerging and established social innovations that have disrupted and are disrupting the world of finance. Written in an engaging style, this book offers a systematic study of social innovation in the financial services…  Meer
€ 39,20
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Gebonden Engels20269781032762746 22-1-2026
This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.  Meer
€ 263,94
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Gebonden Engels20179781138289321 23-3-2017
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry…  Meer
€ 398,49
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Gebonden Engels20179781138291324 9-2-2017
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate…  Meer
€ 288,40
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