Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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€ 17,50
€ 34,95
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Charlotte Meindersma
€ 11,95
€ 25,-
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Marketing

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Rubriek: Marketing

Paperback Engels20219783030401290 13-3-2021
This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20219783030401627 23-4-2021
This book presents selected theoretical and empirical papers from the 23rd Eurasia Business and Economics Society (EBES) Conference, held in Madrid, Spain. Covering diverse areas of business and management in various geographic regions, it focuses on current topics, like entrepreneurship, the…  Meer
€ 180,99
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Paperback Engels20209783030407827 20-2-2020
This book constitutes extended, revised and selected papers from the 21st International Conference on Enterprise Information Systems, ICEIS 2019, held in Heraklion, Crete, Greece, in May 2019. The 26 papers presented in this volume were carefully reviewed and selected for inclusion in this book from…  Meer
€ 60,99
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Gebonden Engels20209783030408459 4-8-2020
Based on neuroscience research, this book presents and demonstrates a 'Ten Enablers' model as a framework to help change leaders successfully lead and manage change. It focuses on the execution of change processes within volatile and challenging emerging markets with high growth potential…  Meer
€ 90,99
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Paperback Engels20219783030409951 15-3-2021
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and…  Meer
€ 122,99
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Paperback Engels20189781910056691 23-3-2018
A practical, accessible handbook for anyone thinking about writing a book to build their business.  Meer
€ 23,64
Levertijd ongeveer 16 werkdagen
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Paperback Engels20169781910158319 30-11-2016
* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide…  Meer
€ 58,50
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Paperback Engels20169781910158791 31-1-2016
* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation…  Meer
€ 57,03
Levertijd ongeveer 11 werkdagen
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Paperback Engels20189781910158982 30-3-2018
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about…  Meer
€ 58,50
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20179781911078012 31-3-2017
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.  Meer
€ 252,89
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Paperback Engels20179781911396192 31-8-2017
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as:• Digital marketing• The experience economy and services…  Meer
€ 57,03
Levertijd ongeveer 16 werkdagen
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Paperback Engels20239781911450764 31-1-2023
Are you an ambitious Area Manager who wants to get to Operations Director (OD) level? Are you an existing OD who wants to out-perform your competitive set? Are you a recruiter or developer of ODs who wants to accelerate their impact or performance?…  Meer
€ 23,12
Levertijd ongeveer 16 werkdagen
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Paperback Engels20239781785788680 12-10-2023
** AS READ ON BBC RADIO 4 BOOK OF THE WEEK IN DECEMBER 2022 **'Curious, lively, humble, utterly genuine ... a remarkable debut.' SUNDAY TIMESAlice Vernon often wakes up to find strangers in her bedroom…  Meer
€ 16,56
Levertijd ongeveer 11 werkdagen
Gebonden Engels20199781789660135 3-8-2019
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies.  Meer
€ 149,77
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Paperback Engels20209781789660999 3-1-2020
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.  Meer
€ 34,73
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Paperback Engels20209781789662504 3-11-2020
Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.  Meer
€ 47,-
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20209781789664454 3-12-2020
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.  Meer
€ 103,76
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Paperback Engels20209781789664829 3-12-2020
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.  Meer
€ 57,73
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Gebonden Engels20209781789664843 3-12-2020
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.  Meer
€ 149,77
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20209781789666038 3-11-2020
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.  Meer
€ 126,77
Levertijd ongeveer 16 werkdagen
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