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Klaas Kroezen

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Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20149783319043517 17-3-2014
This volume provides an important update to our current understanding of politics and the internet in a variety of new contexts, both geographically and institutionally. The subject of e-democracy has morphed over the years from speculative and optimistic accounts of a future heightened direct…  Meer
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Gebonden Engels20149783319061207 23-6-2014
This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers…  Meer
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Paperback Engels20149783319104904 19-8-2014
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Munich, Germany, in September 2014. The 11 full and 8 short papers included in this volume were carefully reviewed and selected from 46 submissions…  Meer
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Gebonden Engels20149783319117782 17-11-2014
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy . It include papers aimed to create awareness of the issues, trends, and advances associated…  Meer
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Gebonden Engels20159783319131436 6-2-2015
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management…  Meer
€ 120,99
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Paperback Engels20159783319144351 25-3-2015
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics…  Meer
€ 90,99
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Gebonden Engels20159783319160979 28-4-2015
The purpose of this edited collection is to analyse the cultural aspects of Indian organizations. As the world’s largest and most diverse democracy, Indian society can be best described as an amalgam of multiple cultures, value systems, socio-political and institutional orientations…  Meer
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Gebonden Engels20159783319169750 5-5-2015
​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges . It provides a variety of quality research in the fields of marketing theory and practice in areas…  Meer
€ 180,99
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Gebonden Engels20159783319186863 25-6-2015
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world…  Meer
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Paperback Engels20159783319205496 6-7-2015
This book constitutes the refereed proceedings of the 12th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2015, held in Milan, Italy, in July 2015. The 17 revised full papers presented were carefully reviewed and selected from 75 submissions…  Meer
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Gebonden Engels20159783319241463 3-11-2015
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices…  Meer
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Gebonden Engels20169783319250212 21-1-2016
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media…  Meer
€ 96,99
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Paperback Engels20159783319259024 10-11-2015
This book constitutes the thoroughly refereed proceedings of the 16th International Conference on Advanced Concepts for Intelligent Vision Systems, ACIVS 2015, held Catania, Italy, in October 2015. The 76 revised full papers were carefully selected from 129 submissions…  Meer
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Paperback Engels20169783319292359 17-4-2016
This book constitutes the thoroughly refereed proceedings of the 4th International Conference on Context-Aware Systems and Applications, ICCASA 2015, held in Vung Tau, Vietnam, in November 2015. The 44 revised full papers presented were carefully selected and reviewed from over 100 submissions…  Meer
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Gebonden Engels20169783319338453 12-10-2016
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational…  Meer
€ 61,99
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Paperback Engels20169783319343877 7-10-2016
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations…  Meer
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Paperback Engels19969783540616139 18-11-1996
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume…  Meer
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Gebonden Duits19969783540616634 22-11-1996
Nicht nur für Vertriebsleiter interessant! Geschäftsbeziehungsmanagement, Key account-Management und Kundenorientierung sind heute aus der modernen Unternehmensstruktur nicht wegzudenken. Besonders für den Investitionsgüterbereich werden diese modernen Methoden in dem Werk vertieft…  Meer
€ 96,32
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Paperback Duits19999783540638421 20-8-1999
Der internationale Wettbewerb hat sich in den letzten Jahren ganz erheblich verschärft. Unternehmen, die heute darauf bedacht sind, ihre Wettbewerbsposition zu verbessern oder auch nur zu halten, sind gezwungen, neue Märkte zu erschließen, um zu überleben…  Meer
€ 57,06
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Gebonden Engels20079783540757528 2-11-2007
The book contains results from opinion polls around the world, in total more than 50 countries. As the world becomes more integrated, political and social challenges have become increasingly global, pointing to a greater need for understanding between nations and for finding global trends…  Meer
€ 60,99
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