Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Rubriek: Marketing

Paperback Engels20029780750648387 14-3-2002
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking…  Meer
€ 85,59
Levertijd ongeveer 16 werkdagen
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Paperback Engels20029780750648394 30-10-2002
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers…  Meer
€ 82,57
Levertijd ongeveer 16 werkdagen
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Paperback Engels20019780750649445 22-3-2001
This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base…  Meer
€ 96,17
Levertijd ongeveer 16 werkdagen
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Paperback Engels20039780750652247 9-5-2003
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.  Meer
€ 85,59
Levertijd ongeveer 16 werkdagen
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Paperback Engels20019780750652933 1-11-2001
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century…  Meer
€ 75,02
Levertijd ongeveer 16 werkdagen
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Paperback Engels20049780750652940 23-9-2004
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues…  Meer
€ 121,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20029780750655002 30-7-2002
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner…  Meer
€ 96,17
Levertijd ongeveer 16 werkdagen
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Paperback Engels20049780750655507 15-12-2004
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the…  Meer
€ 88,61
Levertijd ongeveer 16 werkdagen
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Paperback Engels20039780750656986 31-3-2003
Managing the Email Office is for all people who feel email is taking over their lives. It provides practical help and guidance on how to manage both their own volume of email as well as their organization's…  Meer
€ 40,27
Levertijd ongeveer 16 werkdagen
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Paperback Engels20039780750657709 4-11-2003
Building on the author's previous book, Financial Aspects of Marketing , Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan…  Meer
€ 67,46
Levertijd ongeveer 16 werkdagen
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Paperback Engels20059780750661034 2-6-2005
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects…  Meer
€ 67,46
Levertijd ongeveer 16 werkdagen
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Paperback Engels20049780750662000 30-6-2004
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject…  Meer
€ 67,46
Levertijd ongeveer 16 werkdagen
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Paperback Engels20059780750663625 23-9-2005
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management…  Meer
€ 96,17
Levertijd ongeveer 16 werkdagen
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Paperback Engels20069780750663632
The Trainer’s Workshop Series is designed to be a practical, hands-on roadmap to help you quickly develop training in key business areas. Each book in the series offers all the exercises, handouts, assessments, structured experiences and ready-to-use presentations needed to develop effective…  Meer
€ 105,23
Dit product is niet leverbaar
Gebonden Engels20059780750667777
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and…  Meer
€ 37,25
Dit product is niet leverbaar
Gebonden Engels20069780750668972 24-11-2006
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
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Paperback Engels20009780750671118 12-1-2000
Knowledge, Groupware, and the Internet details the convergence of modern knowledge management theory and emerging computer technologies, and discusses how they collectively enable business change and enhance an organization's ability to create and share knowledge…  Meer
€ 68,97
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20059780750679015 3-2-2005
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to…  Meer
€ 127,90
Levertijd ongeveer 16 werkdagen
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Paperback Engels20069780750680677 15-8-2006
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its…  Meer
€ 85,59
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20079780750682718 10-12-2007
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
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