Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20069780750682954
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and…  Meer
€ 37,25
Dit product is niet leverbaar
Paperback Engels20099780750684958 4-9-2009
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success…  Meer
€ 96,17
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20079780750686402 16-7-2007
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on…  Meer
€ 318,28
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20089780750686464
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and…  Meer
€ 37,25
Dit product is niet leverbaar
Paperback Engels20159780749474362 3-3-2015
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on…  Meer
€ 53,87
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20169780749478698 3-12-2016
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease…  Meer
€ 61,42
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20199780749483395 3-2-2019
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing…  Meer
€ 46,31
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20179780552174862 21-9-2017
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal…  Meer
€ 16,33
Levertijd ongeveer 11 werkdagen
Gebonden Engels20009780566082061 6-1-2000
Selling is a skill that should not be limited to sales staff. Customer service, or other support staff, could all benefit from developing an awareness of and an ability to sell to customers. Also, the opportunity for developing those skills should not be limited to sales training workshops…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20059780566085376
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize…  Meer
€ 260,85
Dit product is niet leverbaar
Gebonden Engels20089780566087240 25-3-2008
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20179780566087844 2-2-2017
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels19999780566081125 19-4-1999
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20039780566085116 21-2-2003
Provides up-to-date information for manufacturers on the logistics of obtaining supplies and distributing materials to business customers, as practiced by companies in Asia, Europe, and North America.  Meer
€ 295,62
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20099780566088131 19-6-2009
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20109780566091674 28-6-2010
Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20229780367477578 25-2-2022
"This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research…  Meer
€ 393,82
Levertijd ongeveer 16 werkdagen
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Paperback Engels20219780367490553 19-7-2021
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and…  Meer
€ 76,53
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20219780367531072 22-4-2021
With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20259780367539771 25-3-2025
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images…  Meer
€ 85,59
Levertijd ongeveer 11 werkdagen
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