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Klaas Kroezen

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Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20209780367543860 13-11-2020
The ways in which we design, make, transport and then discard clothes has a huge social and environmental impact. This book covers responsible business practices and sustainability in the fashion industry from the raw fibre stage, through production, to the point of customer consumption…  Meer
€ 260,85
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20209780367549206 21-10-2020
Biomimicry, the practice of observing then mimicking nature’s strategies to solve business challenges, offers a path to healthy profit while working in partnership, and even reciprocity, with the natural world. Other books have described biomimicry, its uses, and its benefits…  Meer
€ 260,85
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Paperback Engels20209780367549749 29-12-2020
Sustainability and Corporate Governance is the first extensive and targeted guide for directors and their legal advisors on creating a governance framework for corporations that integrates all the recognized principles of sustainability now being discussed in boardrooms all over the world…  Meer
€ 55,38
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Gebonden Engels20219780367556402 10-3-2021
This book is part of the Human Centered Book Trilogy, the 2021 volumes of the Routledge Human Centered Management HCM Series. HCM books are pioneering transformation from the traditional humans-as-a-resource approach of the industrial past, to the humans at the center management and organizational…  Meer
€ 260,85
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Paperback Engels20229780367557942 29-8-2022
This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.  Meer
€ 85,59
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Paperback Engels20219780367568054 7-9-2021
Greed Gone Good: A Roadmap to Creating Social and Financial Value brings the how-tos of impact finance to a broad- based audience of investors, from the individual to the institutional. Written in an engaging, jargon-free style and loaded with practical advice, it explores the pitfalls and potential…  Meer
€ 55,38
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Paperback Engels20209780367606138 30-6-2020
The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of…  Meer
€ 58,40
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Gebonden Engels20209780367623241 30-12-2020
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business…  Meer
€ 285,03
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Paperback Engels20239780367643607 31-7-2023
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry…  Meer
€ 72,-
Levertijd ongeveer 11 werkdagen
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Paperback Engels20209780367671570 18-12-2020
This book looks at service innovation, service industries, and innovation performance in services. It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries…  Meer
€ 72,-
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Paperback Engels20229780367675523 26-9-2022
Using a philosophical and interdisciplinary approach, this book looks at how accountability can provide solutions to our current environmental and global political problems. When a social system has external elements imposed upon it, or presented to it, political problems are likely to emerge.  Meer
€ 88,61
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Paperback Engels20229780367569891 12-4-2022
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.  Meer
€ 82,57
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Paperback Engels20209780367605964 30-6-2020
In the wake of the 1987 Brundtland Report, sustainable development has become key to the management systems within businesses, and a means by which companies can increase their long-term value. Being a ‘sustainable company’ increasingly means ‘staying alive in business’ and has become a necessity…  Meer
€ 58,40
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Gebonden Engels20219780367610708 18-3-2021
New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use…  Meer
€ 55,38
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Paperback Engels20229780367618711 1-8-2022
This book explores how ethics and the moral context of business have evolved historically in inf luential management theories and concepts. It looks at how managerial thought accommodates morality, values, and ethics and demonstrates the emerging patterns of ethical conduct to illustrate how moral…  Meer
€ 72,-
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Gebonden Engels20209780367623401 30-12-2020
Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation…  Meer
€ 260,85
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Gebonden Engels20199780367181987 2-10-2019
Public institutions, companies and governments in the EU and around the world are increasingly engaging in sustainable public procurement – a broad concept that must consider the three pillars of economic equality, social welfare and public health and environmental responsibility when designing…  Meer
€ 260,85
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Gebonden Engels20199780367183318 16-9-2019
Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc…  Meer
€ 260,85
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Gebonden Engels20209780367242671 14-12-2020
Can employees be trained to make more ethical decisions? If so, how? Providing evidence-based and practical answers to these critical questions is the purpose of this book. To answer these questions, the authors—four organizational psychologists who specialize in the study of ethical decision…  Meer
€ 235,18
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Gebonden Engels20209780367266554 23-10-2020
An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today’s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals…  Meer
€ 393,82
Levertijd ongeveer 16 werkdagen
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