Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback Engels20259781032969220 15-12-2025
This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth and profits. It explores current frameworks for building product portfolios and provides creative ways to adapt to dynamic environments…  Meer
€ 58,37
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259781032994963 17-11-2025
Ever notice how certain salespeople never seem to worry about where their next meeting will come from? They're not naturally better at networking. They don't have insider connections you lack. They haven't been doing this for decades. They built a system…  Meer
€ 247,76
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Gebonden Engels20239781032479347 31-10-2023
Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business. The book plots a path through the contradictions and confusions in the debates about sustainability, to get to the…  Meer
€ 247,76
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Paperback Engels20259781032535692 3-2-2025
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global…  Meer
€ 79,90
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Gebonden Engels20239781032559476 6-9-2023
Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation…  Meer
€ 253,83
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Paperback Engels20259781032595542 3-11-2025
Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their…  Meer
€ 64,11
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Paperback Engels20259781032824963 20-6-2025
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data…  Meer
€ 64,11
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Paperback Engels20249781032838342 24-6-2024
Business integrity is rarely a matter of straight-forward rules. As the nature and geography of business transactions become more complex, managers are required to make judgements and to tackle new ethical dilemmas that are often local and situational…  Meer
€ 62,68
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Gebonden Engels20259781032889283 6-11-2025
Green Islamic finance is a growing field that combines Islamic investment principles with environmental responsibility. This book explores the potential of this concept to address climate change and promote sustainable development…  Meer
€ 253,83
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Paperback Engels20259781032949857 6-10-2025
Lives Lost and Leadership Found: Lessons from Special Somebodies explores leadership and transformational change through the lens of personal stories. This unique book gathers insights from dozens of contributing authors who reflect on the profound impact of losing "special somebodies" who helped…  Meer
€ 54,07
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Paperback Engels20249781032826578 7-10-2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context…  Meer
€ 62,68
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Paperback Engels20259781032911687 10-7-2025
This book presents issues related to supply chain management, considering contemporary conditions and turmoil. It shows how global events affect the effectiveness and efficiency of logistics, and thus shows how to take them into account and better manage logistics processes in these chains…  Meer
€ 79,90
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Paperback Engels20259781032459196 1-4-2025
For decades, instabilities on world commodity markets have been a central issue in the international policy dialogue. Price stabilization and compensatory financing schemes have been discussed and implemented as instruments to stabilize export earnings of developing countries and to counter the…  Meer
€ 49,77
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781032465326 7-7-2023
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing…  Meer
€ 55,51
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Paperback Engels20249781032498478 7-11-2024
Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose…  Meer
€ 59,81
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Paperback Engels20249781032535371 29-11-2024
Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably. Written in an accessible style, this book begins with our everyday mundane experiences of consuming products – online, in the grocery store, at the mall – and…  Meer
€ 55,51
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Paperback Engels20269781032609195 16-10-2026
Sustainable development is a major challenge of our times. The conditions necessary for sustainable transformation cut across all economic entities and sectors that operate on macro- and micro-economic scales, both nationally and internationally…  Meer
€ 71,55
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Paperback Engels20269781032831343 16-10-2026
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption…  Meer
€ 69,85
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Paperback Engels20249781032838021 24-6-2024
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of…  Meer
€ 56,94
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Gebonden Engels20259781032908427 15-10-2025
Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens. However, many developing countries and emerging economies are suffering from institutional challenges that impact…  Meer
€ 253,83
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