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Pagina 663 van 14.495 resultaten

Rubriek: Marketing

Yingchun Zang Yuli Bai

Fashion in 21st Century China

Paperback Engels20229789811629280 27-10-2022

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the… Meer

€ 192,99

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Aji Cahya Nusantara Christof Pforr Michael Volggere.a.

Understanding and Managing the Impact of Airbnb

Paperback Engels20229789811629549 1-9-2022

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive… Meer

€ 120,99

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Changzheng Yang

Sharing Behavior of Brand Crisis Information on Social Media

Gebonden Engels20229789811666667 20-1-2022

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective… Meer

€ 168,99

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Hao Du Yun Ma

Enterprise Data at Huawei

Gebonden Engels20219789811668227 23-11-2021

This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on. Huawei is a large global enterprise engaging in multiple types of business in over 170 countries and regions… Meer

€ 168,99

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Mithun Nandy

Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry

Gebonden Engels20219789811669200 5-12-2021

The book provides insight into different research and development (R&D) activities performed by Indian pharmaceutical companies. It describes how R&D activities have evolved in the last three decades on Indian soil… Meer

€ 135,19

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William Philip Wall

Global Competitiveness

Gebonden Engels20229789811677540 4-1-2022

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market… Meer

€ 90,99

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Lizhi Xing

Complex Network-Based Global Value Chain Accounting System

Gebonden Engels20229789811692635 9-2-2022

This book aims to theoretically and empirically enrich the GVC accounting framework with statistical physics and complex network theory from the perspective of econophysics, thus adding up to the existing theories… Meer

€ 168,99

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Publishing House of Electronics Industry

World Internet Development Report 2020

Paperback Engels20239789811693908 24-7-2023

This book systematically reviews the development process of the world Internet and comprehensively reveals the great contributions of the Internet to economic development and social progress. The world today is marked by changes unseen in a century, and Internet development is facing new… Meer

€ 132,99

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Publishing House of Electronics Industry

China Internet Development Report 2020

Gebonden Engels20229789811699009 6-8-2022

This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and… Meer

€ 120,99

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Gerard Anthony Reed

Entrepreneurs Navigating a Universe of Disruption

Paperback Engels20239789811907050 20-5-2023

This book details the exploratory stages of a research study that produced a framework for entrepreneurial endeavour and enterprise. It presents an unfolding discussion, throughout its chapters, regarding the entrepreneurial nature potential within us all, and the modes by which those involved in… Meer

€ 135,19

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Charis M. Galanakis

The Age of Clean Label Foods

Gebonden Engels20229783030966973 7-6-2022

In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial relevance… Meer

€ 216,99

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Michelle Willis Wilson Ozuem

Digital Marketing Strategies for Value Co-creation

Paperback Engels20239783030944469 23-3-2023

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement… Meer

€ 135,19

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Baker Ahmad Alserhan Jusuf Zeqiri Léo-Paul Danae.a.

Strategic Islamic Marketing

Gebonden Engels20229783030981594 29-6-2022

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential… Meer

€ 216,99

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Aurore Ingarao Joseph Kaswengi

Brand, Label, and Product Intelligence

Gebonden Engels20229783030958084 29-3-2022

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and… Meer

€ 204,99

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Giovanna Magnani

Marketing in Culturally Distant Countries

Gebonden Engels20229783031048319 29-6-2022

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance… Meer

€ 132,99

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Francisco J. Martínez-López Luis F. Martinez

Advances in Digital Marketing and eCommerce

Paperback Engels20239783031057304 9-6-2023

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social… Meer

€ 204,99

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Patrick Siegfried

Digitalisation in Mobility Service Industry

Paperback Engels20239783031071539 22-7-2023

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation… Meer

€ 60,99

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Emmanuel Mogaji Frederica Brooksworth Genevieve Bosah

Fashion Marketing in Emerging Economies Volume I

Gebonden Engels20229783031073250 7-12-2022

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel… Meer

€ 196,19

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Nicholas Ind Oriol Iglesias

In Good Conscience

Paperback Engels20239783031093401 2-10-2023

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance… Meer

€ 47,35

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Fabrizio Salvador Thomas Aichner

Mass Customization and Customer Centricity

Gebonden Engels20239783031097812 25-7-2023

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of… Meer

€ 208,39

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