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Rubriek: Marketing

Paperback Engels20169783662500439 9-8-2016
Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O. A. Wold vigorously pursued the creation and construction of…  Meer
€ 540,99
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Paperback Engels20169783662511237 27-8-2016
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need…  Meer
€ 60,99
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Paperback Engels20169783662517734 23-8-2016
SMIL 3.0: Multimedia for the Web, Mobile Devices and Daisy Talking Books is a revised introduction to — and resource guide for — the W3C SMIL language. It covers all aspects of the SMIL specification and covers all of SMIL’s implem- tation profiles, from the desktop through the world of mobile SMIL…  Meer
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Paperback Duits20179783662540015 26-6-2017
Das Buch hilft Unternehmen bei der Planung einer Produktneueinführung. Dazu werden eine Reihe von Instrumenten aus der Betriebswirtschaft vorgestellt, mit deren Hilfe die Bearbeiterinnen und Bearbeiter der Case Study ein Unternehmen bei der Vorbereitung der Produkteinführung unterstützen können…  Meer
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Paperback Duits20189783662559512 27-9-2018
In Zeiten der Digitalisierung, in denen große Datenmengen schnell und effizient verarbeitet werden müssen, steht das IT-Management oft vor einer großen Herausforderung. Um die Kosten gering und effizient zu halten, empfiehlt es sich, bei den Basics anzusetzen…  Meer
€ 23,42
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Gebonden Engels20189783662567067 28-9-2018
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods…  Meer
€ 102,99
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Gebonden Engels20179789811035890 30-3-2017
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service…  Meer
€ 60,99
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Gebonden Engels20189789811053221 20-2-2018
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses…  Meer
€ 171,79
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Paperback Engels20189789811093579 7-6-2018
This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA…  Meer
€ 396,99
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Paperback Engels20189789811094552 16-6-2018
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups…  Meer
€ 156,99
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Paperback Engels20189789811095504 5-7-2018
The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects…  Meer
€ 138,99
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Paperback Engels20189789811095979 30-4-2018
This book addresses concerns with the international trade and investment dispute settlement systems from a statist perspective, at a time when multilateralism is deeply questioned by the forces of mega-regionalism and political and economic contestation…  Meer
€ 144,99
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Paperback Engels20189789811096181 22-4-2018
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to…  Meer
€ 204,99
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Paperback Engels20189789811097553 30-4-2018
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics…  Meer
€ 240,99
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Paperback Engels20189789811097614 7-7-2018
Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before…  Meer
€ 120,99
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Paperback Engels20189789811099151 25-7-2018
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service…  Meer
€ 60,99
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Paperback Engels20189789811099205 14-7-2018
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism…  Meer
€ 108,99
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Gebonden Engels20199789811203541 20-6-2019
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era…  Meer
€ 130,54
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Gebonden Engels20209789811212314 27-7-2020
The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional…  Meer
€ 72,97
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Gebonden Engels20209789811218705 15-6-2020
China is surging in the tech race — and will continue to outperform the United States. The rising power has done exceptionally in Super Apps, bullet trains, 5G, electric vehicles, digital currency, smart cities, blockchain applications, and quantum communications in space, among others…  Meer
€ 130,54
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