Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Jos Burgers
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Patrick Petersen
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Marc Fauconnier
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Klaas Kroezen
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Chantal Smink
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback Engels20239781399410458 7-12-2023
Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.  Meer
€ 13,73
Levertijd ongeveer 11 werkdagen
Gebonden Engels20069781402047602 26-6-2006
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks held in 2004. The book presents recent research on e-business and telecommunication networks…  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20029781402071423 31-8-2002
Biometric Solutions for Authentication in an E-World provides a collection of sixteen chapters containing tutorial articles and new material in a unified manner. This includes the basic concepts, theories, and characteristic features of integrating/formulating different facets of biometric solutions…  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen
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Paperback Engels20139781430247135 17-9-2013
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully…  Meer
€ 28,54
Levertijd ongeveer 9 werkdagen
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Paperback Engels20149781430249955 25-12-2014
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers…  Meer
€ 72,99
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Paperback Engels20139781430263791 22-10-2013
Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you’ll need to create and operate online businesses that will…  Meer
€ 34,59
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20129781439835685 6-11-2012
Although we now have sophisticated algorithms and techniques for determining the shapes and sizes and for matching the fit between shoes and feet, few, if any, of the books currently available cover these new technologies until now…  Meer
€ 375,23
Levertijd ongeveer 8 werkdagen
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Gebonden Engels20149781439840467 13-11-2014
The moment of truth—that instant when consumers experience and judge service quality—is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service…  Meer
€ 150,68
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20129781439862674 24-9-2012
The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today’s consumers desire foods that go beyond basic nutrition—foods capable of promoting better health, or even playing a…  Meer
€ 274,48
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Paperback Engels20099781441900371 25-6-2009
For over a decade, William Lehr, Lorenzo Pupillo, and their colleagues in academia, industry, and policy have been on the electronic frontier, exploring the implications of the technologies that are revolutionizing communication and culture…  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen
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Gebonden Engels20099781441912770 17-12-2009
Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance…  Meer
€ 244,99
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Gebonden Engels20099781441916396 24-11-2009
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction…  Meer
€ 240,99
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Paperback Engels20109781441935311 25-11-2010
This book represents the compilation of papers presented at the IFIP Working Group 8. 2 conference entitled “Information Technology in the Service Economy: Challenges st and Possibilities for the 21 Century. ” The conference took place at Ryerson University, Toronto, Canada, on August 10 13, 2008…  Meer
€ 120,99
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Paperback Engels20109781441935625 6-12-2010
Mobility is perhaps the most important market and technological trend within information and communication technology. With the advent of new mobile infrastructures providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use information resources…  Meer
€ 132,99
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Paperback Engels20109781441939791 23-11-2010
This edited book serves as a companion volume to the Seventh INFORMS Telecommunications Conference held in Boca Raton, Florida, March 7-10, 2004. The 18 papers in this book were carefully selected after a thorough re­ view process…  Meer
€ 156,99
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Paperback Engels20109781441939937 8-12-2010
Mobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems…  Meer
€ 120,99
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Paperback Engels20109781441941046 19-11-2010
A large number of information systems use many different individual schemas to represent data. Semantically linking these schemas is a necessary precondition to establish interoperability between agents and services…  Meer
€ 120,99
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Paperback Engels20109781441943491 23-11-2010
Managing ontologies and annotated data throughout their life-cycles is at the core of semantic systems of all kinds. Ontology Management , an edited volume by senior researchers in the field, provides an up-to-date, concise and easy-to-read reference on this topic…  Meer
€ 168,99
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Paperback Engels20109781441949264 8-12-2010
Information security concerns the confidentiality, integrity, and availability of information processed by a computer system. With an emphasis on prevention, traditional information security research has focused little on the ability to survive successful attacks, which can seriously impair the…  Meer
€ 120,99
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