Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Faced with the global crisis of human caused environmental harm, this eloquently written text explores the connection between our individual virtues and vices and those of larger groups, such as societies, nations and businesses. Meer
Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge… Meer
This book identifies the growing importance of the sharing economy and its practical application in such areas of the economy as tourism, transportation, and micromobility. At the same time, it highlights the challenges and benefits of this modern form of resource and service management. Meer
Offers readers a profound insight into the cognitive, economic and societal factors underlying our inaction on climate change, equipping us with a unique toolkit to confront our collective inertia and the barriers to necessary global responses. Meer
This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate… Meer
As businesses navigate an era of rapid technological advancements, global competition, and evolving market dynamics, the field of strategic management must adapt to meet new challenges. This book presents fresh perspectives, models, and frameworks that redefine how organizations formulate and… Meer
Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. Meer
As part of the series Routledge Focus on Women Writers in Management and Organization Studies, this volume aims to explore the writing of organization in the sense of how meaning is inscribed into the social context by organizational practices… Meer
Women Leaders in Central and Eastern Europe: Organizing, Politics, and the Path to Change is a groundbreaking edited volume that redefines leadership through the lens of women’s experiences across a historically and culturally unique region… Meer
This practical book presents a comprehensive toolkit of 20 innovative, high-impact pedagogical approaches, field-tested across diverse contexts, to enable readers to confidently integrate art into education for sustainability within business schools, universities, and cultural institutions. Meer
The Green Shift is unfolding. It is no longer a projection but a reality, unlocking a wealth of investment and business opportunities. In the face of environmental crisis, businesses, governments, and financial institutions must work together to drive the transition to sustainability. Meer
AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile… Meer
Advancing the conversation on cultural intermediation by adding the much overlooked reality of racism, Arbiters of Race: Cultural Intermediaries, Racism, and Consumer Industries offers a much needed critical and contemporary focus on the ever changing landscape of race in the marketplace. Meer
In a world of increasingly fierce business competition, this book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations. Trade associations contribute to shaping legislation, public opinion and consequently the way the world… Meer
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR… Meer
The future belongs not to those who maintain the status quo, but to those who can envision and create systems that allow humanity and our planet to flourish together. This book is an invitation for you to become an evolutionary leader… Meer
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews… Meer
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost… Meer
Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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