Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Dinsdag in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Dinsdag in huis
Handboek Online Marketing 9 + bijlagen, cases, AI prompts, oefensysteem
Patrick Petersen
€ 49,95
54,99
-10%
Verwacht 21-10-2026
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Dinsdag in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Dinsdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Dinsdag in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Dinsdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
3
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
€ 29,95
Dinsdag in huis
4
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
Dinsdag in huis
De boekmarketingbijbel
Denise Hulst
€ 24,50
Dinsdag in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Dinsdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Verwacht 23-10-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN21-11-20259781041040439
Faced with the global crisis of human caused environmental harm, this eloquently written text explores the connection between our individual virtues and vices and those of larger groups, such as societies, nations and businesses. Meer
€ 323,09
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN27-08-20269781041040583
Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge… Meer
€ 74,60
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN07-11-20259781041062769
This book identifies the growing importance of the sharing economy and its practical application in such areas of the economy as tourism, transportation, and micromobility. At the same time, it highlights the challenges and benefits of this modern form of resource and service management. Meer
€ 264,79
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN23-12-20259781041070054
Offers readers a profound insight into the cognitive, economic and societal factors underlying our inaction on climate change, equipping us with a unique toolkit to confront our collective inertia and the barriers to necessary global responses. Meer
€ 264,79
Levertijd ± 16 werkdagen
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Gebonden EN06-09-20269781041072041
This book brings together first hand accounts from advocates campaigning for farmed animals across the world. The farmed animal welfare movement is an intricate ecosystem built around many complementary theories of change, but, while the day-to-day approaches differ, the relentless drive to advocate… Meer
€ 129,82
Levertijd ± 16 werkdagen
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Paperback EN18-12-20259781041079705
This book bridges that gap, equipping readers with the knowledge and tools to make conscious, impactful decisions that drive lasting change. Meer
€ 62,33
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN12-07-20269781041089834
As businesses navigate an era of rapid technological advancements, global competition, and evolving market dynamics, the field of strategic management must adapt to meet new challenges. This book presents fresh perspectives, models, and frameworks that redefine how organizations formulate and… Meer
€ 264,79
Levertijd ± 16 werkdagen
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Gebonden EN18-03-20269781041097235
Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. Meer
€ 264,79
Levertijd ± 16 werkdagen
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Gebonden EN13-07-20269781041118275
As part of the series Routledge Focus on Women Writers in Management and Organization Studies, this volume aims to explore the writing of organization in the sense of how meaning is inscribed into the social context by organizational practices… Meer
€ 86,87
Levertijd ± 16 werkdagen
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Gebonden EN13-07-20269781041118299
Women Leaders in Central and Eastern Europe: Organizing, Politics, and the Path to Change is a groundbreaking edited volume that redefines leadership through the lens of women’s experiences across a historically and culturally unique region… Meer
€ 105,28
Levertijd ± 16 werkdagen
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Gebonden EN12-03-20269781041127413
This practical book presents a comprehensive toolkit of 20 innovative, high-impact pedagogical approaches, field-tested across diverse contexts, to enable readers to confidently integrate art into education for sustainability within business schools, universities, and cultural institutions. Meer
€ 264,79
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Gebonden EN14-04-20269781041127697
The Green Shift is unfolding. It is no longer a projection but a reality, unlocking a wealth of investment and business opportunities. In the face of environmental crisis, businesses, governments, and financial institutions must work together to drive the transition to sustainability. Meer
€ 264,79
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Gebonden EN28-07-20269781041135333
AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile… Meer
€ 224,91
Levertijd ± 16 werkdagen
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Gebonden EN12-11-20259781041135692
Advancing the conversation on cultural intermediation by adding the much overlooked reality of racism, Arbiters of Race: Cultural Intermediaries, Racism, and Consumer Industries offers a much needed critical and contemporary focus on the ever changing landscape of race in the marketplace. Meer
€ 264,79
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Paperback EN28-08-20269781041149064
In a world of increasingly fierce business competition, this book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations. Trade associations contribute to shaping legislation, public opinion and consequently the way the world… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-06-20269781041155515
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR… Meer
€ 264,79
Levertijd ± 16 werkdagen
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Gebonden EN29-09-20269781041203360
The future belongs not to those who maintain the status quo, but to those who can envision and create systems that allow humanity and our planet to flourish together. This book is an invitation for you to become an evolutionary leader… Meer
€ 264,79
Levertijd ± 21 werkdagen
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Paperback EN17-11-20149781118725603
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews… Meer
€ 26,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20139781118730775
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost… Meer
€ 25,05
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN07-10-20139781118785935
Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management… Meer
€ 27,89
Levertijd ± 16 werkdagen
Gratis verzonden

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