Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in… Meer
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media… Meer
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click… Meer
Dive into Bitcoin technology with this hands-on guide from one of the leading teachers on Bitcoin and Bitcoin programming. Author Jimmy Song shows Python programmers and developers how to program a Bitcoin library from scratch… Meer
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers… Meer
The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19… Meer
This book opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution ( c . 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the… Meer
This collection continues the successful Design for Business series, gathering work by scholars, researchers and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields… Meer
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief… Meer
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a… Meer
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques. Meer
We challenge you to open Marketing Works and read just 5 pages. Marketing Works was created to be easy to use. You'll find value whether you read it cover to cover or just pick a topic and read only that… Meer
This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack. Meer
Advance Praise for Marketing is King!T ""Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on an outstanding piece of work.""… Meer
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT!… Meer
Why do some business owners attract dream clients with ease, while others constantly compromise, working with clients who drain their energy and dull their spark? How are some entrepreneurs able to show up with confidence , while others feel stuck, disconnected and unsure how to move forwards?… Meer
Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies… Meer
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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