Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Jos Burgers
€ 150,-
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Eduard van Brakel
€ 20,-
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Patrick Petersen
€ 49,99
€ 54,99
-10%
Verwacht op 15-10-2026
Marc Fauconnier
€ 29,99
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Klaas Kroezen
€ 27,50
€ 32,50
-16%
Verwacht op 14-11-2026
Steven Van Belleghem
€ 22,95
€ 29,99
-24%
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Martin van Kranenburg
€ 17,50
€ 34,95
-50%
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Charlotte Meindersma
€ 11,95
€ 25,-
-53%
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TOP 5 Marketing

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Stephan van Slooten
De strategische noodzaak van de derde ring
34,99
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32,99
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Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
27,50
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Superfijne klanten
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Superfijne klanten
22,50
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29,95
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5

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Tips van de redactie

Martin van Kranenburg
€ 29,99
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Janneke Sinot
€ 24,50
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Irene van Cappellen
€ 24,95
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Chantal Smink
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Verwacht op 01-11-2026
Eric de Haan
€ 24,99
Verwacht op 23-10-2026
Janneke van Meenen
€ 22,50
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Tom van Bommel
€ 22,50
Verwacht op 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback Engels20229781032200545 12-12-2022
This book explores the swiftly emerging nexus between sustainability, finance, and technology. Leading practitioners and academic thought leaders reflect on the ways in which technology and digitalization shape how sustainable finance professionals address environmental, social, and governance (ESG)…  Meer
€ 64,32
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20249781032201573 12-3-2024
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer…  Meer
€ 254,64
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20249781032160641 9-10-2024
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology…  Meer
€ 32,65
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20249781032207070 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies…  Meer
€ 211,13
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781032208893 26-6-2023
Authentic Excellence for Organizations explores organizational culture from a values-based perspective and applies the psychological principles of values-based flourishing to organizations. Integrating the principles of Giving Voice to Values (GVV) and Authentic Excellence (AX), this book provides a…  Meer
€ 49,92
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20239781032209708 14-6-2023
Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics…  Meer
€ 224,10
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032342436 9-10-2024
This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property…  Meer
€ 62,88
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20239781032342481 29-6-2023
This book discusses the up-and-coming blockchain technology in a structured way from the conceptual, technological, and business perspectives, thereby providing the integrated insight that is essential for truly understanding blockchain applications and their impact…  Meer
€ 248,55
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032329192 26-8-2024
The UN Sustainable Development Goals, an increasing interest in Environmental, Social, and Governance factors, the climate crisis, stakeholder pressure, the lessons of corporate scandals, and the COVID-19 pandemic have triggered a massive change in how companies approach finance and accounting…  Meer
€ 32,65
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032329239 26-8-2024
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase…  Meer
€ 62,88
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20259781032329390 22-12-2025
Focusing on practical principles and guidelines, this book covers everything a prospective international commercial arbitrator or lawyer wishing to start an arbitration practice should know about conducting an arbitration in Asia…  Meer
€ 507,13
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20229781032329598 26-9-2022
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative…  Meer
€ 384,44
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Paperback Engels20249781032329604 27-5-2024
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative…  Meer
€ 71,51
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20239781032342917 9-6-2023
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and…  Meer
€ 254,64
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032345581 29-1-2024
Corporate governance developed to maintain the accountability, stability, and performance of corporations. It has evolved to concern not just the financial health of the company, but its social and environmental impact…  Meer
€ 36,97
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032345680 11-3-2024
Updated for a post-Covid world, the second edition of this groundbreaking book explains why becoming a Humachine enterprise is the only way forward for a company to maintain a competitive advantage in the age of artificial intelligence (AI)…  Meer
€ 52,80
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20249781032345727 24-4-2024
This is a book about the future of sustainability. Regenerative Business Voices: Values-based Entrepreneurship for Sustainable Enterprises tells the stories of four regenerative organizations and the people who have founded them and guided them towards sustaining futures…  Meer
€ 248,55
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Gebonden Engels20269781041003755 14-8-2026
This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational…  Meer
€ 264,79
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20269781041037262 22-1-2026
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face.  Meer
€ 264,79
Levertijd ongeveer 16 werkdagen
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Gebonden Engels20259781041038061 19-10-2025
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable…  Meer
€ 264,79
Levertijd ongeveer 11 werkdagen
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