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Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20259781032762173 24-4-2025
Sustainability Reporting: Theory and Practice provides a comprehensive guide to understanding and applying the latest global framework for disclosing sustainability-related risks and opportunities by public-sector business entities, irrespective of whether the entity follows IFRS or GAAP.  Meer
€ 263,94
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Gebonden Engels20259781032763392 30-4-2025
Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business.  Meer
€ 263,94
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Paperback Engels20269781032765051 28-5-2026
Now, in a fully revised and updated new edition, this textbook introduces the fundamentals of sport finance and the principles of sound financial management in the sport industry. Covering the topic from the perspective of the sport management practitioner, this book begins by introducing the basics…  Meer
€ 127,88
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Paperback Engels20259781032770369 25-12-2025
Social Impact, Organisations and Society represents endeavors to comprehensively explore the essence of social impact. The editors aim to elucidate its definition, scope, measurement, and implementation.  Meer
€ 74,37
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Paperback Engels20259781032770642 28-11-2025
This book unpacks the institutional, organisational and management challenges in pursuing climate sustainability for key countries and leading companies globally. This book will appeal to anyone interested to learn more about developing successful strategies and management action plans to achieve…  Meer
€ 62,14
Levertijd ongeveer 11 werkdagen
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Paperback Engels20249781032771076 13-12-2024
Exploring an underreported subject with global ramifications, this book sheds much-needed light on the rapid development of China's logistics industry over the past several decades and puts it into historical context.  Meer
€ 57,55
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Paperback Engels20259781032788623 25-3-2025
Bringing together the latest research with practical insights from the authors’ professional experience, this important book provides a context for the conversations that are needed within organisations and offers practical guidance towards action that can be taken to improve the working life of…  Meer
€ 56,94
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Paperback Engels20249781032805771 18-12-2024
The Cores of Strategic Management provides a concise introduction to the fundamentals of strategic management, such as strategy implementation. This text is core reading for all students of Strategic Management and will equip them with the strategic thinking skills needed to succeed in continuously…  Meer
€ 63,67
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Gebonden Engels20249781032826561 7-10-2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.  Meer
€ 263,94
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Gebonden Engels20269781032829234 7-4-2026
Digital platform organizations have become integral to everyday life, delivering services and products while reshaping entire industries. Yet platforms are only one manifestation of a broader phenomenon: digital business ecosystems…  Meer
€ 263,94
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Paperback Engels20249781032837840 24-6-2024
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management…  Meer
€ 66,72
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20249781032841267 31-10-2024
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned…  Meer
€ 263,94
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€ 60,89
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€ 50,30
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Paperback Engels20269781032955650 24-8-2026
This book explores the role, impact and experiences of animals within organisations and the wider socioeconomic contexts in which they participate. Animals are vital to business. From agriculture to tourism, logistics to digital media, animals work, reproduce, create value and support livelihoods…  Meer
€ 64,11
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Paperback Engels20259781032960241 7-11-2025
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.  Meer
€ 74,37
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Gebonden Engels20269781032960371 31-7-2026
The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience and real organisational contexts, the book reframes marketing as relational work…  Meer
€ 263,94
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Paperback Engels20259781032899190 24-12-2025
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value.  Meer
€ 62,14
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Gebonden Engels9781035324309
€ 180,93
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Paperback Engels20259781032964690 4-2-2025
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases…  Meer
€ 108,-
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