Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Alles = verkopen

Alles = verkopen leert je hoe je de juiste sfeer creëert om een deal te sluiten, en hoe je uitgroeit tot een verkoper die zelfs de meest veeleisende klant tevreden stelt.
€ 29,95

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 159 van 11.958 resultaten
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Gebonden EN12-09-20219783030727802
This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences… Meer
€ 102,99
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Paperback EN13-09-20229783030727833
This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences… Meer
€ 72,99
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Gebonden EN28-09-20219783030730062
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green… Meer
€ 74,19
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Gebonden EN01-05-20219783030730833
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually** In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the… Meer
€ 61,99
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Paperback EN04-01-20229783030764159
Integrated Marketing Communications: A Global Brand-Driven Approach , 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner… Meer
€ 68,09
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Paperback EN17-05-20229783030769376
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using… Meer
€ 180,99
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Gebonden EN18-07-20219783030770822
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing… Meer
€ 183,99
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Paperback EN13-09-20229783030772062
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market… Meer
€ 208,39
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Gebonden EN24-10-20219783030787820
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late socialism and after 1989, following the… Meer
€ 147,39
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Gebonden EN26-11-19939780444889577
Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further… Meer
€ 69,69
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Gebonden EN09-12-20159781782424475
Innovation and Future Trends in Food Manufacturing and Supply Chain Technologies focuses on emerging and future trends in food manufacturing and supply chain technologies, examining the drivers of change and innovation in the food industry and the current and future ways of addressing issues such as… Meer
€ 187,–
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Paperback EN11-05-20159781843347736
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers… Meer
€ 69,34
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Paperback EN12-09-20199780128147214
Coffee Consumption and Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and… Meer
€ 241,–
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Gebonden EN01-08-20029780444506917
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message… Meer
€ 265,–
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Paperback EN19-08-20169780081014868
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
€ 295,–
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Gebonden EN03-11-20169780081019061
Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity… Meer
€ 139,–
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Gebonden EN23-12-20119780123877123
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in… Meer
€ 72,94
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Paperback EN26-04-20139780124096073
Assessing vendors is a tricky process. Large and regulated organizations are forced to demonstrate due diligence in vendor assessment, but often do not know how to do this. This results in a great deal of busywork being required by both the vendors and the organizations… Meer
€ 29,74
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Paperback EN22-12-20119780273723288
Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing… Meer
€ 118,95
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Paperback EN18-12-20129780273727224
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues… Meer
€ 118,95
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