Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 46 van 12.283 resultaten
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Gebonden EN16-10-20099780387716039
Inventory management is concerned with matching supply with demand and a central problem in Operations Management. The problem is to find the amount to be produced or purchased in order to maximize the total expected profit or minimize the total expected cost… Meer
€ 144,99
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Gebonden EN18-12-19979780415156844
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
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Paperback EN01-01-19939780412415302
geen beschrijving beschikbaar
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Paperback EN14-08-20139780415664486
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and… Meer
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Gebonden EN05-07-20129780415670784
The purpose of this book is to introduce novice researchers to the tools of meta-analysis and meta-regression analysis and to summarize the state of the art for existing practitioners. Meta-regression analysis addresses the rising "Tower of Babel" that current economics and business research has… Meer
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Paperback EN26-04-20169780415703772
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice… Meer
€ 125,35
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Gebonden EN08-05-20159780415706377
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders… Meer
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Paperback EN25-01-20169780415713344
NABCEP sets the standard for solar certifications in the United States and Canada. The NABCEP PV Technical Sales Certification shows customers, friends and employers that you are knowledgeable and qualified to sell solar systems… Meer
€ 50,73
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Gebonden EN24-06-20159780415716109
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple… Meer
€ 252,65
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Paperback EN09-07-20139780415717533
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of… Meer
€ 85,85
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Gebonden EN30-03-20229780415726351
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of… Meer
€ 214,60
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Gebonden EN26-07-20139780415727594
First published in 1981, this edited collection reviews the operations of state-owned enterprises, examining the actual performance of such organisations in the advanced industrialised countries. The authors consider the regularities and characteristics of state-owned enterprises, in particular the… Meer
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Paperback EN09-02-20159780415727617
First published in 1981, this edited collection reviews the operations of state-owned enterprises, examining the actual performance of such organisations in the advanced industrialised countries. The authors consider the regularities and characteristics of state-owned enterprises, in particular the… Meer
€ 91,70
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Gebonden EN20-04-20159780415733250
Corporate security is a form of regulation that involves centralized management of access control, physical security, personnel security, and information security inside an organization. For all the research on public policing, national security, and private contract security in sociology… Meer
€ 282,82
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Paperback EN19-03-20149780415735155
Do you really think you are getting a good deal when given that free mobile phone for switching service providers, if a multinational retailer undercuts its competitors or by the fact that food is relatively cheaper today in many countries than ever before? Think again!… Meer
€ 65,36
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Gebonden EN18-01-20169780415746946
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted… Meer
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Paperback EN21-03-20149780415752060
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned… Meer
€ 75,61
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Gebonden EN18-11-20089780415776400
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches… Meer
€ 308,26
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Paperback EN07-03-20149780415783125
Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about… Meer
€ 101,94
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