Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 51 van 12.030 resultaten
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Paperback EN09-01-20239780367628550
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied… Meer
€ 31,71
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Paperback EN22-11-20019780415230407
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building… Meer
€ 101,94
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Paperback EN16-03-20109780071664660
Hold the line on price in every transaction—from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales… Meer
€ 37,56
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Paperback EN16-05-19989780070120211
Seasoned pros or beginners...Now, learn how to write a high-powered resume that will land you a premier job in todayÕs competitive field of sales and marketing. Discover how to use your resume as a powerful sales tool to sell yourself ...target potential employers like "prospects"...take on-the-edge… Meer
€ 33,17
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Gebonden EN16-04-20129780071782821
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product… Meer
€ 65,36
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Paperback EN19-08-20169780081014868
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
€ 295,–
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Paperback EN12-09-20199780128147214
Coffee Consumption and Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and… Meer
€ 241,–
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Paperback EN28-07-19949780195085532
Jamieson exposes the methods and meaning of today's attack campaigns, exploring the subtle and devious techniques of recent political ads. and suggesting ways in which the impact of deception can be minimised… Meer
€ 28,79
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Gebonden EN12-02-19959780333615454
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business… Meer
€ 122,99
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Paperback EN05-03-19979780333660638
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour… Meer
€ 70,53
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Gebonden EN12-07-19989780333668276
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
€ 122,99
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Gebonden EN05-01-20009780333744116
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer
€ 122,99
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Gebonden EN14-09-20019780333947692
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual… Meer
€ 61,99
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Paperback EN18-10-20189780367109509
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action?… Meer
€ 75,61
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Gebonden EN21-02-20199780367139421
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students… Meer
€ 258,83
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Gebonden EN28-05-20209780367172572
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from… Meer
€ 252,65
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Paperback EN28-03-20199780367278953
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities… Meer
€ 75,61
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Gebonden EN12-11-20209780367279752
Responsible Innovation encourages innovators to work together with stakeholders during the research and innovation process, to better align the outcomes of innovation with the values, needs and expectations of society… Meer
€ 252,65
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Gebonden EN31-12-20219780367321000
The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organization… Meer
€ 276,06
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Gebonden EN10-10-20199780367321543
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 252,65
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