Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 53 van 12.030 resultaten
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Paperback EN14-02-20089780132393898
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers… Meer
€ 134,83
Levertijd ± 9 werkdagen
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Paperback EN04-08-20119780131391741
Focusing on back-of-house management, Professional Kitchen Management addresses topics such as supervision, menu planning, development and use of standard recipes, purchasing, and cost control. Students will learn how to evaluate menus, manage inventory, train personnel and deliver food services on… Meer
€ 198,15
Levertijd ± 9 werkdagen
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Gebonden EN06-10-20169780190606848
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding… Meer
€ 224,13
Levertijd ± 11 werkdagen
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Paperback EN06-10-20169780190606855
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding… Meer
€ 49,27
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN17-04-20239780323856157
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases… Meer
€ 158,20
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Gebonden EN18-11-19919780333560761
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively… Meer
€ 183,99
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Gebonden EN08-06-19989780333699430
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets… Meer
€ 183,99
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Gebonden EN09-06-19989780333713969
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. By presenting its case using a variety of analytical tools ranging from formal game theoretical systems to inductive models based on… Meer
€ 122,99
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Gebonden EN05-11-19989780333736258
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer… Meer
€ 61,99
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Gebonden EN25-11-19999780333753439
With the relaxation of capital controls in a large number of developed and developing countries and the globalization of capital markets, economies of emerging markets have attracted a great deal of attention… Meer
€ 122,99
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Gebonden EN02-04-20199780367076504
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments… Meer
€ 252,65
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Paperback EN18-10-20189780367077044
For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or universally applicable are interesting questions… Meer
€ 75,61
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Gebonden EN31-03-20209780367112400
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace… Meer
€ 252,65
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Gebonden EN05-12-20199780367132842
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer’s needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations across the globe… Meer
€ 258,83
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Gebonden EN26-11-20209780367172695
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research… Meer
€ 252,65
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Gebonden EN27-11-20209780367197612
How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss… Meer
€ 252,65
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Gebonden EN18-05-20219780367201470
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context… Meer
€ 100,48
Levertijd ± 8 werkdagen
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Paperback EN17-07-20199780367208448
Most companies are continuously trying to reduce their supply-chain costs, time to market, and inventory. Optimizing Your Supply-Chain Performance: How to Assess and Improve Your Company’s Strategy and Execution Capabilities presents the "how-to's" (and a few "how-NOT-to’s"!) for conducting… Meer
€ 72,68
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Paperback EN05-12-20229780367208936
This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service… Meer
€ 65,36
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Gebonden EN12-11-20209780367221928
This book is an introduction to the long history of human learning, the environment and sustainable development – about our struggles with the natural world: first for survival, then for dominance, currently for self-preservation, and in future perhaps, even for long-term, mutually beneficial… Meer
€ 252,65
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