Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN15-04-20209780367468866
This book facilitates a systematic comprehension of internal workings of corporate governance in practice. Facets of this multidisciplinary, constantly evolving field are discussed and interrelationships among them are explained to provide insights on how certain precepts come into play for various… Meer
€ 308,26
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Gebonden EN20-10-20209780367469535
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness… Meer
€ 252,65
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Paperback EN09-11-20209780367471187
This book directly helps decision-makers and change agents in companies, NGOs, and government bodies become more proficient in transformative, collaborative change in realizing the SDGs. This practitioner’s handbook translates a systemic – and enlivening – approach to collaboration into day-to-day… Meer
€ 56,58
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Gebonden EN06-07-20209780367474386
The Marketization of Religion provides a novel theoretical understanding of the relationship between religion and economy of today’s world. A major feature of today's capitalism is ‘marketization’. While the importance that economics and economics-related phenomena have acquired in modern societies… Meer
€ 252,65
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Gebonden EN24-09-20219780367476618
In an era of systemic crisis and of global critiques of the unsustainable perpetuation of capitalism, Pervasive Powers: The Politics of Corporate Authority critically questions the conditions for the maintenance and expansion of corporate power… Meer
€ 258,83
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Paperback EN31-03-20229780367481186
The book offers new critical insights into the relationship between corporate social responsibility (CSR) and sustainable development in Africa. The extent to which CSR initiatives can contribute to sustainable development in Africa remains debatable… Meer
€ 97,55
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Gebonden EN19-07-20219780367490539
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and… Meer
€ 276,06
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Gebonden EN05-07-20219780367490874
This book provides a detailed review of the key leadership theories and skills required during times of crises and radical uncertainty, how these can be developed, and how they can be applied in practice… Meer
€ 344,84
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Paperback EN05-07-20219780367490881
This book provides a detailed review of the key leadership theories and skills required during times of crises and radical uncertainty, how these can be developed, and how they can be applied in practice… Meer
€ 94,63
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Gebonden EN31-07-20239780367491888
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events… Meer
€ 252,65
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Paperback EN27-05-20209780367494032
Recent decades have witnessed an explosion in supply chain complexity. Very few firms have succeeded in building excellent supply chains and employing supply chain management (SCM) as a competitive advantage… Meer
€ 71,44
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Paperback EN29-04-20229780367505615
Management and the Sustainability Paradox is about how humans became disconnected from their ecological environment throughout evolutionary history. Begining with the premise that people have competing innate, natural drives linked to survival… Meer
€ 69,75
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Paperback EN31-05-20239780367529185
Corporate Social Responsibility in the Arctic considers the new trends and frontiers of Corporate Social Responsibility (CSR) studies that are shaping the future of global business strategy and ethics… Meer
€ 69,75
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Paperback EN29-04-20229780367532970
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject… Meer
€ 72,68
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Paperback EN29-04-20229780367543372
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and… Meer
€ 69,75
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Paperback EN29-04-20229780367546403
This book provides an authoritative and comprehensive overview of Waqf (endowment), addressing specific issues, models, solutions, structures and practices. As Islamic finance has gained in significance, so too has the institution of Waqf, working towards creating an enterprising and an… Meer
€ 69,75
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Gebonden EN30-10-20209780367548179
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing… Meer
€ 252,65
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Gebonden EN09-07-20219780367550042
Exploring the practices developed by remote teams to maintain trust across cultures, this book offers both theoretical and practical resources to enable better working in challenging contexts of project work… Meer
€ 100,48
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Paperback EN28-03-20229780367552541
Across organisations and communities there are leaders who manage to get things done through their ability to understand how a network of individuals connect, who to talk to and how to bring people together in the right constellation of effort. These are "network leaders"… Meer
€ 56,58
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Paperback EN18-04-20229780367557058
Social entrepreneurship and impact investing contribute to a more inclusive capitalism and bring innovative solutions to global challenges, such as fighting poverty and protecting planet earth. This book offers practical advice on how to best integrate entrepreneurship and capital for impact and… Meer
€ 50,73
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