Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 56 van 12.030 resultaten
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Paperback EN04-10-20249780367564827
Supervision is a leveraged activity. When we develop the supervisor's skills, we enhance the productivity of the whole workgroup. This book provides valuable skill training for supervisors, team leaders, and managers… Meer
€ 75,61
Levertijd ± 11 werkdagen
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Gebonden EN07-09-20219780367566517
Greed Gone Good: A Roadmap to Creating Social and Financial Value brings the how-tos of impact finance to a broad- based audience of investors, from the individual to the institutional. Written in an engaging, jargon-free style and loaded with practical advice, it explores the pitfalls and potential… Meer
€ 252,65
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Gebonden EN06-11-20209780367566777
Avoiding prejudice will be critical to economic success in the fourth industrial revolution. It is not the new and innovative technology that will matter in the next decade, but what we do with it. Using technology properly, with diverse decision making, is the difference between success and failure… Meer
€ 77,07
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Gebonden EN12-04-20229780367569884
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally… Meer
€ 276,06
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Paperback EN09-01-20239780367608996
Human resource management (HRM) is the predominant apparatus for people management across the world. Since its inception, HRM has nevertheless been subjected to critical scrutiny. This work has produced a corpus of literature now referred to as ‘Critical HRM’… Meer
€ 65,36
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Paperback EN18-03-20229780367609061
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories… Meer
€ 81,46
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Gebonden EN29-03-20229780367620431
This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts… Meer
€ 252,65
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Paperback EN30-05-20229780367620677
Accounting Ethics Education: Teaching Virtues and Values gathers a diversity of contributions from invited, well-known experts. It promotes a comprehensive reflection around how ethics can and should be taught to accounting students, discussing and highlighting the most updated research on… Meer
€ 85,85
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Paperback EN09-01-20239780367628550
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied… Meer
€ 31,71
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Paperback EN22-11-20019780415230407
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building… Meer
€ 101,94
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Paperback EN16-03-20109780071664660
Hold the line on price in every transaction—from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales… Meer
€ 37,56
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Paperback EN16-05-19989780070120211
Seasoned pros or beginners...Now, learn how to write a high-powered resume that will land you a premier job in todayÕs competitive field of sales and marketing. Discover how to use your resume as a powerful sales tool to sell yourself ...target potential employers like "prospects"...take on-the-edge… Meer
€ 33,17
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Gebonden EN16-04-20129780071782821
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product… Meer
€ 65,36
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Paperback EN19-08-20169780081014868
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
€ 295,–
Levertijd ± 9 werkdagen
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Paperback EN12-09-20199780128147214
Coffee Consumption and Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and… Meer
€ 241,–
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Paperback EN28-07-19949780195085532
Jamieson exposes the methods and meaning of today's attack campaigns, exploring the subtle and devious techniques of recent political ads. and suggesting ways in which the impact of deception can be minimised… Meer
€ 28,79
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Gebonden EN12-02-19959780333615454
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business… Meer
€ 122,99
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Paperback EN05-03-19979780333660638
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour… Meer
€ 70,53
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Gebonden EN12-07-19989780333668276
This collection of papers arises from two major international conferences on inward investment and regional development, and the role of accumulated capital in regional business development. The papers cover a wide spectrum of development and finance issues with the common theme that capital flows… Meer
€ 122,99
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Gebonden EN05-01-20009780333744116
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer
€ 122,99
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