Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 58 van 12.030 resultaten
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Gebonden EN31-12-20219780367500368
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with… Meer
€ 252,65
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Gebonden EN10-11-20209780367516789
The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufacturers, and the customers. They were the target groups of the book… Meer
€ 100,48
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Paperback EN06-05-20229780367523787
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary… Meer
€ 37,56
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Paperback EN07-04-20229780367527969
This book seeks to deepen the reader’s understanding of the complex ethical and social disputes that corporations and managers face in an increasingly globalized world. It reviews the history and nature of global capitalism along with the role of the multinational within the global economy… Meer
€ 97,55
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Gebonden EN08-07-20229780367549923
Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character… Meer
€ 100,48
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Paperback EN01-08-20229780367566654
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world… Meer
€ 77,07
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Gebonden EN23-05-20229780367567415
Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for… Meer
€ 252,65
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Paperback EN30-06-20209780367605902
A leader's ability to discover and implement innovations is crucial to adapting to changing technologies and customer preferences, enhancing employee creativity, developing new products, supporting market competitiveness, and sustaining economic growth… Meer
€ 56,58
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Gebonden EN31-12-20209780367645045
Does guanxi still matter in 21st century Chinese business and management? Is it really still a culturally distinct form of social interaction, impenetrable by outsiders? Or does it simply resemble the countless other elite networks embedded in business and political spheres across the globe?… Meer
€ 252,65
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Gebonden EN04-04-20239780367645106
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and… Meer
€ 381,42
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Paperback EN30-09-20209780367666897
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication… Meer
€ 72,68
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Gebonden EN08-12-20209780367674717
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship… Meer
€ 381,42
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Gebonden EN27-09-20219780367675738
Change processes in organizations are time consuming, expensive, and often don’t create the intended results. This book creates a new way for leaders to relate to change from a place of deeper understanding… Meer
€ 252,65
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Gebonden EN29-07-20219780367687946
Britain faces challenges that weren’t imaginable thirty years ago, challenges which charities, rooted as they are in community action and the public good, should be ideally suited to tackle. But the charity sector seems paralysed… Meer
€ 252,65
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Paperback EN17-05-20219780367693145
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings… Meer
€ 55,12
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Paperback EN09-01-20239780367693213
This edited collection is an interdisciplinary and international collaborative book that critically investigates the growing phenomenon of Indigenous-industry agreements – agreements that are formed between Indigenous peoples and companies involved in the extractive natural resource industry… Meer
€ 65,36
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Paperback EN18-12-20209780367733698
As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services… Meer
€ 69,75
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Paperback EN09-01-20239780367753917
This book explores the methods through which international law and its associated innovative global governance mechanisms can strengthen, foster and scale up the impacts of treaty regimes and international law on the ability to implement global governance mechanisms… Meer
€ 65,36
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Gebonden EN25-11-20219780367761493
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations… Meer
€ 252,65
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Paperback EN29-06-20219780367768362
Giving Voice to Values , under the leadership of Mary Gentile, has fundamentally changed the way business ethics and values-driven leadership is taught and discussed in academic and corporate settings worldwide… Meer
€ 56,58
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