Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

paperback Engels20169783319365848 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319366234 23-8-2016
​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149783319109626 1-12-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149783319109657 10-11-2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783030839086 8-2-2022
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
€ 185,91
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20199783030004361 8-7-2019
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management.  Meer
€ 185,91
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20209783030198732 15-8-2020
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management.  Meer
€ 69,39
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20209783030505622 4-11-2020
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
€ 79,22
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030505653 5-11-2021
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
€ 79,22
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20209783030409920 15-3-2020
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.  Meer
€ 129,01
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030409951 15-3-2021
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.  Meer
€ 129,01
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20219783030837105 28-11-2021
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229783030837136 29-11-2022
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229783030671464 31-3-2022
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.  Meer
€ 69,39
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20219783030813208 21-9-2021
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.  Meer
€ 216,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20199783030298678 21-11-2019
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.  Meer
€ 90,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783030825713 4-1-2022
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783030825744 5-1-2023
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20219783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20209783030473792 27-6-2020
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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