Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
17,50

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Geert Delobelle
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

gebonden Engels20149783319071145 16-6-2014
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030385477 1-4-2021
This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20219783030813208 21-9-2021
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.  Meer
€ 216,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20219783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030409951 15-3-2021
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.  Meer
€ 129,01
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031258220 25-5-2023
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).  Meer
€ 72,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031057304 9-6-2023
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783030839086 8-2-2022
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
€ 185,91
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Duits20239783031297724 3-6-2023
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.  Meer
€ 62,67
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030425470 18-9-2021
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20229783030944438 22-3-2022
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
€ 143,24
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783030944469 23-3-2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
€ 143,24
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Frans20099783034300339 8-6-2009
€ 82,04
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20219783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
€ 200,14
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20119782940411566 19-9-2011
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.  Meer
€ 41,80
Levertijd ongeveer 8 werkdagen | Gratis verzonden
paperback Engels20239783030892265 26-1-2023
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps.  Meer
€ 66,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20219783030473822 27-6-2021
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious.  Meer
€ 204,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20199783030198701 14-8-2019
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management.  Meer
€ 96,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783030898854 6-4-2023
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements.  Meer
€ 264,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20209783030395186 11-6-2020
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor.  Meer
€ 72,11
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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