Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 602 van 12.030 resultaten
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Paperback EN10-10-20179781138091276
The right to do business in Russia is granted by the Constitution of the Russian Federation, which states that everyone shall have the right to freely use his or her abilities and property for entrepreneurial or any other economic activity not prohibited by the law… Meer
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Gebonden EN14-08-20189781138123939
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight… Meer
€ 252,65
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Gebonden EN17-12-20159781138138735
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements… Meer
€ 282,82
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Gebonden EN15-04-20169781138140585
Added Value in Design and Construction takes a holistic, student-centred approach to offering public and private sector clients the ultimate reward; doing more for less. The Latham Report was a call to action and this book provides students of construction with the theoretical and practical… Meer
€ 252,65
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Gebonden EN10-07-20169781138141230
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to… Meer
€ 276,06
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Gebonden EN30-03-20169781138142671
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying… Meer
€ 252,65
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Gebonden EN31-01-20179781138166028
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 258,83
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Gebonden EN24-08-20179781138188884
Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a… Meer
€ 308,26
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Gebonden EN27-08-20219781138190412
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and… Meer
€ 252,65
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Gebonden EN08-11-20179781138217041
In current, uncertain times, it is important for businesses, whether private, public or third sector, to prepare for unexpected impacts. This book offers a way forward that brings the individuals and their employers together to deliver a future that is ready to take advantage of opportunities, be… Meer
€ 153,15
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Paperback EN31-10-20169781138228085
Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution… Meer
€ 82,92
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Gebonden EN31-08-20179781138237049
Today, some suppliers have grown increasingly powerful and in certain cases, earn revenues that rival or even exceed that of their automaker clients. In the pre-globalisation period, automakers wielded absolute power over their significantly smaller suppliers… Meer
€ 252,65
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Paperback EN09-09-20169781138249455
With the advance of an increasingly globalized market, the opportunities for, and scale of, corruption is growing. The size of corporations and their wealth relative to nations provides the resources for corrupt practices… Meer
€ 87,93
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Paperback EN11-11-20169781138255944
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of… Meer
€ 85,85
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Paperback EN15-11-20169781138261228
Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment?… Meer
€ 85,85
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Paperback EN28-11-20169781138271500
After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before… Meer
€ 85,85
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Paperback EN09-09-20169781138274334
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment… Meer
€ 87,31
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Gebonden EN05-07-20219781138307711
This book explores the overlapping interests of corporate responsibility and sustainable development, specifically focusing on the dynamics of social change, sustainability governance and evaluation, and creating social value… Meer
€ 252,65
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Paperback EN12-01-20189781138309685
Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise… Meer
€ 77,07
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Gebonden EN30-09-20219781138326064
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level… Meer
€ 761,84
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