Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 64 van 12.283 resultaten
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Paperback EN14-11-19979780333659090
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit… Meer
€ 61,99
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Gebonden EN02-07-19969780333662649
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded… Meer
€ 183,99
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Paperback EN26-04-20249780323912273
**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global… Meer
€ 158,20
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Gebonden EN17-08-19949780333607305
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes… Meer
€ 183,99
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Gebonden EN26-02-19979780333677339
Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer
€ 122,99
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Paperback EN23-11-20049780333689530
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair… Meer
€ 61,99
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Gebonden EN12-04-19999780333746271
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Distinctively detailed first hand material is presented in two contrasting case studies in the field of public digital switching systems… Meer
€ 183,99
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Gebonden EN31-12-20209780367179373
This book takes the central issues facing board members today and applies the giving voice to values framework while also providing insights from practicing board members who have faced these issues. It covers such topics as strategic planning and monitoring, director independence, privacy and cyber… Meer
€ 252,65
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Paperback EN31-12-20209780367179397
This book takes the central issues facing board members today and applies the giving voice to values framework while also providing insights from practicing board members who have faced these issues. It covers such topics as strategic planning and monitoring, director independence, privacy and cyber… Meer
€ 56,58
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Gebonden EN17-10-20199780367196295
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well… Meer
€ 258,83
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Gebonden EN29-05-20199780367197636
Globalization and technology are combining to change socio-economic relationships. The pace of change and uncertainty of the world of work – no job for life, zero-hours contracts, diminished pension rights and a growing delivery dependence on digital networks over human contact – are creating a… Meer
€ 252,65
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Gebonden EN26-04-20229780367197681
The Sustainable Development Goals (SDGs) recognize the increasingly complex, interdependent nature of societal and environmental issues for governments and business. Tackling such "grand challenges" requires the concerted action of a multitude of organizations and multiple stakeholders at different… Meer
€ 252,65
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Gebonden EN28-08-20209780367199999
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary… Meer
€ 406,36
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Gebonden EN30-11-20209780367205317
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea… Meer
€ 102,93
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Gebonden EN23-10-20209780367222116
The era of hybrid governance is here. More and more organizations occupy a position between public and private ownership. And value is created not through business or public interests alone, but through distinct forms of hybrid governance… Meer
€ 252,65
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Paperback EN06-06-20199780367243012
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade… Meer
€ 74,44
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Gebonden EN23-06-20219780367273040
This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to… Meer
€ 252,65
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Gebonden EN07-10-20199780367277178
There are unique greening solutions and practices that help create a lifestyle shift, improving the health of living and working spaces for its occupants from a personal, business, environmental, and profitable perspective… Meer
€ 214,60
Levertijd ± 8 werkdagen
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Gebonden EN01-10-20199780367277673
For consultants, facilitators or OD specialists, a house’s familiar image will help their clients see, think and feel their ways solving their business issues. No need for dry and hard-to-remember management schemas… Meer
€ 252,65
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Gebonden EN12-07-20219780367279684
Organizing for Resilience provides a fresh and novel insight into research on how leaders can prepare their organizations to face up to shocks and disruptions in a turbulent and unpredictable world. It provides an analysis of the topic of organizational resilience in a comprehensive and integrative… Meer
€ 252,65
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