Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 65 van 12.283 resultaten
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Gebonden EN11-11-20209780367322106
Motivation in Organisations: Searching for a Meaningful Work-Life Balance extends the current motivation models in business education to include motives of human behaviour that have been neglected for decades… Meer
€ 258,83
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Paperback EN05-06-20199780367350758
The book examines the management of social purpose driven organizations in an Asian context, using the case study approach. It looks at these organizations during a period of major changes in the regulatory and governance environment for charities in Singapore… Meer
€ 69,75
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Gebonden EN01-02-20209780367408893
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents… Meer
€ 102,93
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Paperback EN17-09-20209780367419776
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing… Meer
€ 71,22
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Gebonden EN23-11-20229780367434823
Drawing on contributions from more than thirty scholars and experts in the field, this book examines the role of business as an enabler, as an inhibitor, and ultimately as a co-actor in global sustainability transformations expected over the next few decades… Meer
€ 214,60
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Paperback EN30-11-20219780367436230
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided… Meer
€ 107,80
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Gebonden EN21-10-20209780367440428
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry… Meer
€ 282,82
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Paperback EN31-05-20219780367441999
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers… Meer
€ 81,46
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Paperback EN10-07-20209780367443771
As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes. The Courage to Lead through Values: How Management by Values Supports Transformational Leadership, Culture, and Success is about having… Meer
€ 46,34
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Gebonden EN15-09-20219780367445317
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace… Meer
€ 276,06
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Gebonden EN27-04-20219780367456429
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization… Meer
€ 276,06
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Gebonden EN09-11-20209780367471170
This book directly helps decision-makers and change agents in companies, NGOs, and government bodies become more proficient in transformative, collaborative change in realizing the SDGs. This practitioner’s handbook translates a systemic – and enlivening – approach to collaboration into day-to-day… Meer
€ 252,65
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Gebonden EN23-09-20209780367472832
Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders… Meer
€ 252,65
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Gebonden EN30-12-20209780367476595
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role… Meer
€ 252,65
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Paperback EN20-07-20269780367505707
This book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these emissions. Meer
€ 53,99
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Paperback EN28-04-20219780367506711
The COVID-19 pandemic underscored longstanding fissures in China’s business relationships with the West. If the West is going to develop a relationship of mutual trust and improve business relations with China in the coming decades, it is imperative to understand how to engage with Chinese thinking… Meer
€ 55,12
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Paperback EN30-09-20219780367514877
As wealth inequality skyrockets and trade union power declines, the living wage movement has become ever more urgent for public policymakers, academics, and – most importantly – those workers whose wages hover close to the breadline… Meer
€ 62,44
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Paperback EN29-12-20209780367518547
Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a worthy goal for many people; however, turning the goal into reality is a daunting process… Meer
€ 56,58
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Paperback EN30-12-20209780367519940
As the largely illicit cannabis market transitions to a legal, regulated industry, the "canna-curious" and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state… Meer
€ 56,58
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Gebonden EN07-04-20229780367527952
This book seeks to deepen the reader’s understanding of the complex ethical and social disputes that corporations and managers face in an increasingly globalized world. It reviews the history and nature of global capitalism along with the role of the multinational within the global economy… Meer
€ 252,65
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