Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN13-09-20119781349354382
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN23-10-20089781349360628
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Paperback EN27-08-20169781349367054
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Meer
€ 61,99
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Paperback EN01-01-20139781349336838
An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the… Meer
€ 122,99
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Paperback EN23-12-20159781349344420
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to… Meer
€ 61,99
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Paperback EN18-12-20099781349379293
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool… Meer
€ 61,99
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Paperback EN13-08-20149781349478828
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to… Meer
€ 122,99
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Paperback EN01-01-20159781349499458
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest… Meer
€ 61,99
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Paperback EN01-01-20049781349511297
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally… Meer
€ 61,99
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Paperback EN16-12-20039781349512904
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research… Meer
€ 122,99
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Paperback EN04-11-20209781349683239
This book critically examines the planning, management, and operations of the world’s premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the… Meer
€ 135,19
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Paperback EN20-03-20199781349720804
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques… Meer
€ 61,99
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Gebonden EN28-12-20239781350291065
Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object… Meer
€ 151,48
Levertijd ± 16 werkdagen
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Paperback EN24-07-20259781350291102
Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object… Meer
€ 49,47
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Gebonden EN19-02-20269781350361478
This concise introductory textbook enables students to understand and apply the key concepts of marketing. Meer
€ 224,93
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Paperback EN13-11-20259781350384675
David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent. Meer
€ 37,41
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Gebonden EN13-11-20259781350384682
David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent. Meer
€ 112,97
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Gebonden EN03-09-20259781394267088
How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric. Drawing from her decade of experience as a journalist at the front lines of the fashion industry, Amanda… Meer
€ 33,95
Levertijd ± 11 werkdagen
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Gebonden EN11-02-20259781394281756
How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism… Meer
€ 32,53
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Gebonden EN16-09-20259781394323937
"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." —Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are overwhelmed by choices and… Meer
€ 32,53
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