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Bezonomics

Brian Dumaine onthult op basis van ruim 150 bronnen binnen en buiten Amazon voor het eerst de onderliggende principes waarmee Jeff Bezos de dominante positie van Amazon realiseert.
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Ilkka RonkainenMichael Czinkota
Marketing Internacional
paperbackEngels2008
36,94
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Krzysztof KubackiSharyn Rundle-ThieleTimo Dietrich
Segmentation in Social Marketing
gebondenEngels2016
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Fred R. Schumann
Changing Trends in Japan's Employment and Leisure Activities
gebondenEngels2017
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism.  Meer
118,71
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Friedemann Köster
Multidimensional Analysis of Conversational Telephone Speech
gebondenEngels2017
This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech. For this, a conversation is separated into three individual conversational phases (listening, speaking, and interaction), and for each phase corresponding perceptual dimensions are identified.  Meer
144,87
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
G. ShaineshGitha Heggde
Social Media Marketing
gebondenEngels2018
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
141,85
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Jochen Strähle
Fashion & Music
gebondenEngels2017
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Kartikeya Kompella
Marketing Wisdom
gebondenEngels2018
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
79,47
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Ashok Sethi
Chinese Consumers
gebondenEngels2018
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.  Meer
118,38
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Carolin PlewaJodie Conduit
Making a Difference Through Marketing
paperbackEngels2018
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership.  Meer
171,03
Verwachte levertijd ongeveer 8 werkdagen
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Bin ShenTsan-Ming Choi
Luxury Fashion Retail Management
paperbackEngels2018
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
131,79
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Colllen (Kotler Marketing Group, China) QiaoMilton (Kotler Marketing Group, China) KotlerSam (Kotler Marketing Group, China) Wange.a.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
PaperbackEngels2020
39,89
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Mark (The T1 Agency, Canada) Harrison
What Sponsors Want: An Inspirational Guide For Event Marketers
GebondenEngels2020
65,82
Verwachte levertijd ongeveer 6 werkdagen
In winkelwagen
Kartikeya Kompella
Marketing Wisdom
paperbackEngels2019
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing.  Meer
79,47
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Ashok Sethi
Chinese Consumers
paperbackEngels2018
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.  Meer
118,38
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Sathit Parniangtong
Competitive Advantage of Customer Centricity
paperbackEngels2018
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance.  Meer
105,63
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Pierre-Yves DonzéRika Fujioka
Global Luxury
paperbackEngels2018
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market.  Meer
130,12
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
G. ShaineshGitha Heggde
Social Media Marketing
paperbackEngels2019
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
100,77
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Jochen Strähle
Fashion & Music
paperbackEngels2018
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc.  Meer
184,11
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Krittinee Nuttavuthisit
Qualitative Consumer and Marketing Research
paperbackEngels2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market.  Meer
86,01
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen
Ipek Altinbasak-FarinaSebnem Burnaz
Ethics, Social Responsibility and Sustainability in Marketing
gebondenEngels2019
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.  Meer
236,43
Verwachte levertijd ongeveer 8 werkdagen
In winkelwagen

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