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This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social… Meer
This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in… Meer
This book discusses the experience of enterprise transformation and upgrading and the role of government in promoting this dramatic change in Asian emerging economies. The author specifically explores the direction, influencing factors, paths and modes of enterprise transformation and upgrading by… Meer
This book provides an insight in the phenomenon of Mergers and Acquisitions (M&A), including the various forms of corporate restructuring. It highlights the importance of M&A as a strategy for faster growth in the corporate… Meer
How do leaders lead for high performance in Asia, the fastest growing region in the world? What are the new leadership influential processes and skillsets needed to engage the organizational members in creative and meaningful ways?… Meer
This book provides the synthesis and integration of the intellectual and experiential thinking around organisational leadership and development, focusing on three organisations as case studies: Plan International, Mater Foundation, and Oxfam, with the aim of informing For-Purpose, Not-For-Profit… Meer
This book expands anthropological studies of business enterprise to include comparative and interdisciplinary perspectives. A number of books on business anthropology have been published, but most of them are written by anthropologists alone… Meer
This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These industries are reflective of the innovation and economic development of the two economies, or of vital importance to them: the IT Industry… Meer
As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation… Meer
This book focuses on Fintech regulation in Asian, situating local developments in broader economic, regulatory and technological contexts. Over the last decade, Fintech – broadly defined as the use of new information technologies to help financial institutions and intermediaries compete in the… Meer
This book documents the distinctive experiences and challenges of Small and medium-sized enterprises (SMEs) in Asia. By assessing succession and innovation in SMEs as the two sides of a coin, this book explains how innovations are essential to SMEs in succession… Meer
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based… Meer
This book establishes constructivist, interpretivist, and linguistic approaches based on conventions about the nature of qualitative and text data, the author’s influence on text interpretation, and the validity checks used to justify text interpretations… Meer
This book explores mind over matter in a digital age and presents the importance of continued transformation of the mind to promote humane Artificial Intelligence for greater good. In doing so, it focuses on the organizational and managerial practices that are critical in creating an environment… Meer
This book informs and educates readers about sustainable development management, approaches and applications in manufacturing processes and presents the trends to the next economic and social paradigm: the Industry 5.0 and Society 5.0. Educational aspects, case studies from various companies… Meer
The book discusses new and emerging economic models, that respond to 'Pulling' and 'Pushing' forces. Today we are poised at an interesting juncture, with favourable conditions making it easier to be a sustainable organization acting as a ‘Pulling’ Force and the climate crisis, rise in… Meer
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories… Meer
An innovative feature of this book is its econocentric structure, focusing on digital designs. From the outset, econocentrism is assumed to be a core engine of capitalism, like money. The new coronavirus pandemic has changed lifestyles worldwide, which are unlikely ever to return in their original… Meer
This book brings together a collection of articles from eminent scholars and practitioners from India, Europe, the USA, and Australia and investigates the applicability of spiritually inspired business models in Indian and Western contexts… Meer
This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during… Meer
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