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Now in its fourth edition, Finance: The Basics is a clear and practical introduction to the world of finance. It thoroughly explains essential financial statements, tools, and concepts; fundamental financial instruments and transactions; and global financial participants, markets, and systems… Meer
This book contributes to the emerging global discourse on sustainable entrepreneurship by highlighting its transformative potential to harmonize economic growth with environmental sustainability. It emphasizes the role of sustainability-driven entrepreneurs in reshaping consumption practices to… Meer
This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. Tobias Gaugler, Jennifer Kunz, and Amelie Michalke provide compact and comprehensible insights into TCA, which is one approach used to comprehensively… Meer
This book addresses the economic impact of the COVID-19 outbreak on Central and East European countries and examines the effect the pandemic has had on organizations in the region. It focuses on the widely understood business environment, covering companies’ responses to the crisis, the role of… Meer
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics… Meer
In the late 1980s, financial accounting in Britain was in disarray. ‘Creative’ accounting was rife. The authority of the industry’s standard-setters had been drastically compromised when their rules for inflation accounting were first ignored by many firms and then abandoned… Meer
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain… Meer
Strategy and Leadership as Service isn’t just a nice idea; it is a practical, alternative vision of the future of work for senior executives that is starting to gain significant interest and is being adopted by businesses globally… Meer
A Practical Guide to Post-Occupancy Evaluation offers high-level pragmatic guidance and case study examples on how to conduct a Post-Occupancy Evaluation (POE) to determine whether a workplace project is successful and uncover the lessons learned for future projects… Meer
Why do some sales managers build teams that consistently hit targets while others constantly battle turnover and missed quotas? Most leaders believe it's about finding better talent, securing bigger budgets, or adopting the latest sales technology… Meer
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts… Meer
Cybersecurity risk is a top-of-the-house issue for all organizations. Cybertax—Managing the Risks and Results is a must read for every current or aspiring executive seeking the best way to manage and mitigate cybersecurity risk… Meer
Cybersecurity risk is a top-of-the-house issue for all organizations. Cybertax—Managing the Risks and Results is a must read for every current or aspiring executive seeking the best way to manage and mitigate cybersecurity risk… Meer
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries… Meer
New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation… Meer
In Building an Innovation Powerhouse you will learn how to maximise the potential of people to grow your business. Authors Andy Wynn and Jim Hick dive deep into the most complex aspect of innovation and skilfully deconstruct the multi-dimensional complexities of working with people to reveal the… Meer
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership… Meer
Current systems are failing the poor because these systems are unable to provide the financial inclusion needed for basic subsistence and commerce, which in turn would drive micro- and macro-economic growth… Meer
Current systems are failing the poor because these systems are unable to provide the financial inclusion needed for basic subsistence and commerce, which in turn would drive micro- and macro-economic growth… Meer
This book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect decision-making outcomes. The book builds on the latest academic studies in this emergent field… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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