Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Rubriek: Strategisch management

Lukas Michel

Agile by Choice

Paperback Engels20219781911671060 19-8-2021

Agility in business has become one of the most important management topics of recent times. The ability to create and respond to change in order to succeed in an uncertain and turbulent business environment is the essence of agile… Meer

€ 29,21

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Lynn Morrison

How to Market Your Book

Paperback Engels20209781912054442 1-8-2020

'So, you've written and published a book... now what? You read this manual!' —Stephanie Jankowski, author of SchooledThese days, there's an expectation on the author to take an active role in marketing their book, regardless of whether they've been traditionally published or are self-published… Meer

€ 12,28

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Andreas Mebert

An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy

Gebonden Engels20179781912302130 15-7-2017

In Blue Ocean Strategy , W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition… Meer

€ 31,56

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Monique Diderich

An Analysis of Theodore Levitt's Marketing Myopia

Gebonden Engels20179781912302161 15-7-2017

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond… Meer

€ 31,56

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Katie Isbester

Secrets of Micropublishing

Paperback Engels20259781910461785 19-6-2025

€ 19,33

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William Sarni

Corporate Water Strategies

Gebonden Engels20119781849711852 27-1-2011

In the past businesses have viewed water as a minimal operational cost and not a strategic issue. However, water has now emerged as a critical issue for both corporations and the public sector in response to increased water demand, climatic risks and potentially negative impacts on brand value… Meer

€ 263,94

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Raj Patel

The Value Of Nothing

Paperback Engels20119781846272189 6-1-2011

' Nowadays people know the price of everything and the value of nothing .' Credit has crunched, debt has turned toxic, the gears of the world economy have ground to a halt. Yet despite its failures, the same market-driven ideas are being applied to everything from famine to climate change… Meer

€ 13,69

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Kit Sadgrove

A-Z of Corporate Environmental Management

Gebonden Engels19979781853833304 1-7-1997

Is aluminium bad for you? What is an Environment Management System? Is there an effective substitute for Chlorine Bleach? The A - Z of Corporate Environmental Management provides answers to these and many other questions, and is an invaluable guide to managing a company's environmental impact… Meer

€ 263,94

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Robert Greene

The Concise 33 Strategies of War

Paperback Engels20089781861979988 5-6-2008

Sun Tzu better watch his back' New York Magazine'An Art of War-style book of tough guy maxims to live by' Evening StandardSpanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The Concise 33 Strategies of War is… Meer

€ 16,51

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Karsten Neuhoff Michael Grubb Regina Betz

National Allocation Plans in the EU Emissions Trading Scheme

Gebonden Engels20079781844074723

The EU emissions trading scheme is the largest emissions control scheme in the world, capping almost half of European CO2 emissions. As the scheme emerges from its pilot phase, this special issue of Climate Policy journal analyses the lessons learned from the last two years and their implications… Meer

€ 159,98

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Peter Winsemius Ulrich Guntram

A Thousand Shades of Green

Gebonden Engels20029781853838460

'What does it mean for the environment?' is a strategic corollary of almost any significant business decision today, and companies must take seriously their responsibilities to regulators, customers, employees and the wider society… Meer

€ 263,94

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Lawin Chandra

AI Innovation in Real Estate

Gebonden Engels20259783031935909 3-9-2025

This comprehensive guide delves into the revolutionary impact of artificial intelligence on the real estate industry. It explores how AI technologies are reshaping property investment, management, and sales by enhancing decision-making, increasing efficiency, and driving innovation… Meer

€ 65,55

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Dan Li Daniel Graff Lei Xiae.a.

Design Thinking with Artificial Intelligence

Paperback Engels20269783032105424 8-2-2026

This book is a timely and valuable guide for innovators, designers, managers, and students who want to boost their design thinking projects through leveraging artificial intelligence capabilities. It offers over 40 traditional design thinking tools enhanced with AI… Meer

€ 40,50

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Hugh Thomas

INNOVATION IN CHINA

Gebonden Engels20229789811245886 11-5-2022

Innovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure… Meer

€ 194,69

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Roger A McCain

The Economics of Small Business

Gebonden Engels20189789813231245 30-5-2018

This survey reviews research on the economics of small business, introducing key concepts for the understanding of the research, including some basic microeconomics, distribution functions, and concepts of entrepreneurship… Meer

€ 101,43

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Eiichi Yamaguchi

Innovation Crisis

Paperback Engels20199789814800747 18-9-2019

What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. Initially it appeared as if it had no context, but when he put the pieces together, he realized that it… Meer

€ 34,63

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Joanna Hutchins

Chinafy

Gebonden Engels20239789815044508 31-8-2023

Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation… Meer

€ 36,27

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Abhishek Behl Nirma Sadamali Jayawardena Park Thaichone.a.

Digital Advertising and Consumer Behavior

Gebonden Engels20269789819578085 17-7-2026

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and… Meer

€ 118,59

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Ronnen Harary

No Experience Necessary

Gebonden Engels20269798217087006 14-7-2026

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties… Meer

€ 37,69

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Lenin Dev

The Triangle of Success

Paperback Engels20259798232590246 27-11-2025

Unlock the secrets of unstoppable business growth with The Triangle of Success: Research - Product - Marketing , the definitive guide to mastering the three pillars every thriving business depends on. In today's fast-paced, hyper-competitive market, success is no longer accidental-it's deliberate… Meer

€ 24,66

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