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The baby boom generation were born between 1946 and 1964 and are the largest population cohort in US history. They should number about 90 million by mid-century, more than doubling their current size… Meer
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world… Meer
Dynamic Risk Assessment is the key tool to support a holistic risk management framework. This book aims to help employers, managers and staff alike to understand how they can effectively integrate dynamic risk assessment into business management processes and systems to improve safety… Meer
As change sweeps across the public sector, a huge range of accounting and financial management challenges are created. This textbook analyses the reforms that are being introduced to deal with these challenges and their global impact on the public sector… Meer
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in… Meer
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in… Meer
‘Biodiversity’ at its simplest, refers to the variety of species inhabiting Planet Earth. It is essential to the well-being of the planet. There is now a scientific consensus around the current ongoing crisis in biodiversity arising from both climate change and human activities… Meer
Accounting standards are an essential element in the regulation of current financial reporting. Standard setters promulgate such standards, and companies and professional accountants follow them in preparing financial reports… Meer
This book examines the notion of solvency at law and in accounting; and reveals inconsistent ways of determining solvency therein. Solvency is a critical commercial financial attribute. Quantifying solvency has been of concern to many across time, particularly with regard to business continuity… Meer
WomenPreneurs: 21st Century Success Strategies , will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a… Meer
Current research indicates that approximately 70% of all organizational change initiatives fail. This includes mergers and acquisitions, introductions of new technologies, and changes in business processes… Meer
John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products… Meer
The power system has often been cited as the greatest and most complex machine ever built, yet it is predominantly a mechanical system. Technologies and intelligent systems are now available that can significantly enhance the overall functionality of power distribution and make it ready to meet the… Meer
What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. Initially it appeared as if it had no context, but when he put the pieces together, he realized that it… Meer
The editors, aware of the recent work in evolutionary theory and the science of chaos and complexity, challenge the sometimes deterministic flavor of this subject. They are interested in uncovering the place of agency in these theories that take history so seriously… Meer
This book develops a novel industry emergence framework to explain the features, interaction, and synchronization of key elements for the birth and growth of new industries. Organized around seven elements—firm strategy, technology, investment, supply networks, production, markets, and… Meer
Written by authors of established texts in this area, this book is a companion volume to the classic The Capital Budgeting Decision . Exploring this key topic in corporate finance the authors examine the complexities of capital budgeting as well as the opportunities to improve the decision process… Meer
Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment… Meer
With the shift of the global economic gravity toward emerging economies and the roaring economic growth of the past three decades in China, East Asian catching-up growth strategies have profound implications for latecomer economies… Meer
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