Strategisch management

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Rodrigo Rabetino

Practices and Tools for Servitization

gebondenEngels9783319765167 12-6-2018

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Meer

254,65

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Malcolm Higgs

Outsider Leadership

gebondenEngels9783319974620 18-3-2019

Encompassing interviews with managing directors and CEOs, this book explores the role of business outsiders as leaders. Viewing the term ‘outsider’ in a broad sense, the book considers leader background, perspective, gender, training and family membership and examines the implications, challenges and benefits brought by outsider leaders to their respective business environments. Meer

156,-

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Matthias Mitterlechner

Leading in Inter-Organizational Networks

gebondenEngels9783319979786 14-9-2018

In view of the rising importance and prevalence of network-based collaboration, this book aims to meet the need for more theory in this area. Theoretically conceptualizing and empirically describing the practice of reflexive leadership in inter-organisational networks, it explores how member organisations approach reflexive leadership and the associated challenges. Meer

156,-

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Leadership in Islam

gebondenEngels9783319664408 11-1-2018

This book examines the concept of leadership from within the Islamic worldview, exploring its meaning and various manifestations through textual evidence from the two primary sources of Islam, The Qur’an and hadith. Meer

156,-

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Helmut Geiselhart

Das Managementmodell der Jesuiten

paperbackDuits9783322827890 7-2-2012

Dieses Buch gibt Anregungen, wie wir in unserem eigenen Verantwortungsbereich die Erfolgsprinzipien des Jesuitenordens verwirklichen können. Dieser Blick über den Zaun weist den Weg, Zusammenhänge tiefer zu verstehen, besser zu entscheiden und effizienter zu handeln. Meer

62,67

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Hirzel Leder & Partner (Hrsg.)

Die dynamische Organisation

paperbackDuits9783322827944 5-1-2012

"Die dynamische Organisation" zeigt, wie die Orientierung auf externe und interne Kunden gelingt. Erfahrene Managementberater liefern zukunftsweisende Konzepte und anschauliche Praxisberichte. Meer

62,67

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Risikomanagement in Projekten

paperbackDuits9783322830647 2-7-2012

Ziel des Buches ist es, unterschiedliche Verfahren zu Risikomanagement beurteilen und praktisch einsetzen zu können. Ausgewählte Methoden werden anhand des Phasenmodells zum Risikomanagement eingeordnet und anschaulich behandelt. Meer

57,06

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Baldur Kirchner

Rhetorik und Glaubwürdigkeit

paperbackDuits9783322907677 20-5-2012

Wahrheit und Glaubwürdigkeit bilden die ethischen Fundamente für wirklich überzeugende Rhetorik. Anhand einer Reihe rhetorischer Erfahrungen aus Politik, Wirtschaft und Gesellschaft schildern sie die Voraussetzungen für eine neue Dialogkultur. Meer

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Walter Eversheim

Entwicklung eines Systems zur optimalen zweidimensionalen Verschnittoptimierung in der Einzel- und Kleinserienanfertigung mit Hilfe dialogfähiger Rechenanlagen

paperbackDuits9783531026633 1-1-1977

In Unternehmen des Maschinen- und Stahlbaus mit Einzel-, Kleinserien- und Mittelserienfertigung stellt der Verschnitt von Blechen" wegen der großen Verschnittquote und des hohen Anteils der Blechteile arn gesamten Teilespektrurn ein bedeutendes Problem dar. Meer

85,10

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Timo Wagenblatt

Software Product Management

paperbackEngels9783030198732 15-8-2020

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. Meer

69,39

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Friedrich Glauner

Managing Future Enterprise

paperbackEngels9783030031152 31-1-2019

This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. Meer

60,99

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Bruce E. Winston

Transparent and Authentic Leadership

gebondenEngels9783030619954 1-2-2021

Covering an array of leadership theories and related topics, this volume examines the scriptural foundations of being a transparent or authentic leader, exploring themes such as communication, trust, gender, and technology. Meer

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Bruce E. Winston

Transparent and Authentic Leadership

paperbackEngels9783030619985 2-2-2022

170,09

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Rajagopal

Contemporary Marketing Strategy

gebondenEngels9783030119102 25-2-2019

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Meer

170,09

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The Road to Servitization

paperbackEngels9783030122539 14-8-2020

The book describes state-of-the-art product service systems, and provides a framework to categorize the knowledge surrounding these systems. It discusses the evolution and spread of the servitization model across industries, and explores its current and most relevant applications in industry. Meer

102,99

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Designing Digital Work

gebondenEngels9783030122584 10-5-2019

Combining theory, methodology and tools, this open access book illustrates how to guide innovation in today’s digitized business environment. Highlighting the importance of human knowledge and experience in implementing business processes, the authors take a conceptual perspective to explore the challenges and issues currently facing organizations. Meer

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Designing Digital Work

paperbackEngels9783030122614 14-8-2020

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