Hermann Simon
- Auteur
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT.
Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with 18 offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestseller, Hidden Champions (1996), Power Pricing (1997), and Manage for Profit, Not for Market Share (2006).
Boeken van Hermann Simon
Hermann Simon
Hidden Champions of the Twenty-First Century
'Hidden Champions' are the medium-sized, little-known companies that have quietly become world market leaders in their respective industries.
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Hermann Simon
Preismanagement
Naeh iibereinstimmender Meinung von Wissensehaft und Praxis hat die Bedeutung des Preises als Marketinginstrument in den letzten lahren sHindig zugenommen.
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Hermann Simon
Kai Wiltinger
Karl-Heinz Sebastian
Georg Tacke
Effektives Personalmarketing
Personal marketing ist ein vergleichsweise junger Begriff, der erst seit Ende der achtziger Jahre stärkere Verbreitung gefunden hat Die dem Personalmarketing zugrundeliegende Aufgabe, ein Unternehmen als Arbeitgeber bei Nachwuchskräften möglichst attraktiv zu machen, um ausreichend viele und optimal qualifizierte Mitarbeiter zu gewinnen, ist na türlich viel älter.
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Hermann Simon
Der Schädelschuß
Die vorliegende Skizze ist im Feldlazarett entstanden: diesen Umstand bittet der Verfasser bei der Lektiire im Auge zu behalten, da darin manche auch ihm nicht verborgen gebliebene Unvoll kommenheit ihre Erklarung findet.
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