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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

Paperback Engels 2017 9780241197264
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Samenvatting

'The Startup Way' reveals how organisations of all sizes can harness startup techniques to drive growth.

In 'The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard', created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read 'The Startup Way' and discover how to embrace change, survive and thrive.

Specificaties

ISBN13:9780241197264
Rubriek:Ondernemen
Taal:Engels
Bindwijze:paperback
Aantal pagina's:222
Uitgever:Penguin Books
Druk:1
Verschijningsdatum:1-1-2017

Expertrecensies (1)

Henny Portman | 16 februari 2018
In the book ‘The Startup Way – How Entrepreneurial Management Transforms Culture and Drives Growth’, the author Eric Ries shows how you can apply the Lean Startup mindset and techniques in every organization. How do you ensure that you enable continuous innovation within the existing organizational structure?Lees verder

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Over Eric Ries

Eric Ries is bestsellerauteur, blogger en ondernemer in Silicon Valley. Hij stond aan de wieg van de Lean Startup-beweging die zich inmiddels over de hele wereld heeft uitgestrekt.

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